I've tried affiliate marketing in the past without a lot of success, so wasn't sure that this book would help me much with giving it another shot. However, I was pleasantly surprised. There's no fluff or filler in this book - it's obviously written by someone who knows what they're talking about and it covers (in detail) what it promised - how to get started (and be successful) in affiliate marketing. I especially appreciate that the author added sections that aren't typically covered in these kinds of books, like how to use videos and bookmarking in your efforts as well as how to deal with backlinking after Google's Penguin and Panda updates. Glad I picked this one up. It's a keeper.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
The three above examples are “referral” programs. That means you become a user of the platform yourself and they add more money to your account as you refer your friends. (Look for the refer-a-friend link on your dashboard.) These can often be more lucrative than their affiliate program counterparts and they are offered by so many companies these days.
Wow. Thank you for parting the mists of the mystery of affiliate marketing. I was drowning in vagueness and confusion for a few weeks there and now I feel like I have enough information to at least create a strategy around when I might want to start. I had no idea that it was so country-specific, which is important because I get just as many hits from European countries as I do the U.S.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
It’s also an incredibly low-risk marketing strategy with a high ROI. Most other promotional channels require some kind of payment upfront and there’s a chance that it may not work. In these cases, you’ve lost some precious marketing budget and not gained anything in return. However, with affiliate marketing, you’re only charged once a sale is confirmed. You can define the payment terms as 60 or 90 days to allow for refunds or processing issues. An affiliate agency will generally charge a nominal amount to cover overhead and then leverage their relationships to build your affiliate network. This format protects both parties cash flow and ensures you’ve already received the money from the customer before you have to pay the affiliate. It’s a performance-based method that rewards top-performing affiliates who refer genuine customers.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”
“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”
I do find the rejections strange sometimes, and you are SO right that often there doesn’t appear to be a good reason. Just yesterday I got a rejection from a program I applied to months and months ago citing that “my site wasn’t a good fit”, but I had actually been accepted to them through CJ Affiliate when I first applied and have been generating pretty consistent sales haha. Oh well! Guess we’ll never know the “inner workings” of it all, but thanks for reading Robert 😀
“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.”
Once you’re signed up, complete your personal consultation interview. You’ll then get access to your own affiliate mentor plus our Academy training course. Here you can learn everything from how to build your first website through to optimising it for greater conversion rates, plus everything in-between. Written by our affiliate management team, the guides are in-depth and super helpful.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
The above three give you cash, but many merchants give you store credit. Examples of those would be Stitch Fix, thredUP, Zulily, The Honest Company and more. Whether those would be worth it to you will be dependent on how much you shop there. Stitch Fix will give you up to $600 a year in referral credit. That's $600 worth of clothes that I don't have to pay for. That's worth it to me. Once I hit that $600 mark, I switch out the link for their Commission Junction affiliate link so I am still earning on any signups after I hit their referral threshold.
First of all, it’s a low-risk and inexpensive business. The bare minimum for getting started as an affiliate is having a blog, a website, or even just a social media profile. This makes it a very cost-effective method for earning money. It also means you don’t have to commit a lot of cash up-front since you can start small and grow your marketing efforts over time.
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don’t think so. Don’t market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
Understand that being an affiliate is not ‘selling out.’ By promoting other companies’ products, you’re nothing but a pawn in their marketing schemes, right? While some people assume this, it really isn’t true. In fact, a key characteristic of most successful affiliates is that they provide honest and insightful content to go along with their links. Since you choose what to promote, there’s no need to bend the truth or connect your name to poor-quality products.
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.