Someone who does affiliate marketing is a sales person for an outside company. The affiliate marketer receives a specific percentage of each sale he or she sends to the company. To track orders from affiliates, companies give each affiliate their own special link. Affiliates send people to the company via these links, and when people make purchases, the affiliate receives a percentage of each order.
First, Amazon has something that tops all the others. You could call it brand equity, or trust, or name recognition. People know Amazon, and they trust it as a source to buy stuff. In 2017, more people started their product searches on Amazon than anywhere else—49 percent compared to 36 percent for search engines like Google and 15 percent for retailers themselves.
About 80% of the emails you send to your list should be more helpful than any other email they received that day. You must provide exceptional quality and figure out how to make peoples lives easier or better through the emails you send them. This is the perfect setup for the other 20% of your emails – sales emails! Now, you don’t have to give a hard sell. For example, in October, you could send an email with “The Top 10 Dog Halloween Costumes Of The Year!” Include goofy pictures of dogs wearing ridiculous looking costumes and link to Amazon where people can buy those costumes if they want to. See how easy it is to “sell” through email marketing? You don’t actually have to SELL at all!
It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).
If instant gratification is your thing, affiliate marketing will make you want to run into a wall. Even after you surpass the threshold needed to “cash out”, there’s usually a waiting period before your commission is confirmed/approved, simply because they allow time for people to return goods if needed. So yes, affiliate marketing is by no means a fast track to cash.
Almost nobody buys just one thing on Amazon at a time: This is one of my favorite aspects of marketing for Amazon. When someone clicks through your link to purchase your recommendation, they will probably purchase additional products. You get a commission for everything they purchase after they click through your link (more about this later in the post).
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.