Something to not overlook also is Pinterest, on almost all of my popular posts I spend the time to make a Pinterest specific image for them. If you don't know how to use Adobe Photoshop you can use a free online tool like Canva to create images. There are also plenty of WordPress plugins that add pin buttons to your blog as well. There are plenty of ways you can use Pinterest to drive traffic, see more tips on Buffer's blog.
Affiliate marketing is an online strategy where people are incentivized to promote your product or service. It’s defined as ‘a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals’. This can be through the search engines, social media, an email list or other means. All of the referrals are tracked using cookie technology so that commissions and affiliate payments can be automated. The power of affiliate channels is real as anyone that sells online can understand the need for qualified website visitors to grow an online business.
That is just like an eye opening article for the interested in Amazon Affiliates like me. Really great to get the part by part explanations and outlines. I started watching your YouTube channel courses. Being a newbie I have begun to go through your blog as well. Hope one day I would meet you and off course without bothering with the lame basic queries 🙂 .
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
5) Favorites tools/equipment blog posts: Your audience wants to know how YOU do something. Let them know by writing a blog post that tells them exactly what you use in your business. For example, one post I have planned is “My Favorite Tools for Livestreaming on Facebook.” I will have links to my lighting equipment, microphone, and camera on Amazon via affiliate links.
Being in Australia, I’m not required to do anything by the law (although I hear talk that there may be changes around this). I don’t disclose every single Amazon link on my photography blog in a direct way but do I have a disclaimer/disclosure page on the blog. When I’m doing a ‘best seller list’ always include a disclaimer on those posts as the whole page is filled with affiliate links. I have also written numerous times on DPS about how the links to Amazon earn us money and help the site to keep growing and be free.
From a publisher’s perspective, affiliate marketing involves the promotion of a product or service that your audience is likely to purchase. To do this you might create detailed blog posts, infographics, or step-by-step video guides to using it on YouTube. You may choose to host a resource page on your blog that lists all of your favorite products or send an email to your list with your top shopping picks for the week. You might even invest in pay-per-click campaigns to drive visitors to a landing page that includes your affiliate links.
The two main parties involved in the affiliate relationship are the merchant (sometimes also called “advertiser”), and the affiliate (sometimes called “publisher”). There are different ways to run, manage and promote affiliate programs, which involve more parties in the relationship, but the two main participants (without which the existence of the very marketing channel would’ve not been possible) are: (a) the party that has the product (or service), and (b) the party that knows how to sell it.
The first place where honesty is crucial in affiliate marketing on Amazon is in how you represent the product itself. This may go without saying, but if you oversell or flat-out lie about what a product can do for someone, it’s going to backfire, big time. And not just in terms of your affiliate sales for that product, but in the likelihood people will continue to trust you at all. You can always find new affiliate products to promote, but once you’ve lost your audience’s trust, it’s hard if not impossible to gain it back. This is why using a product yourself and getting to know it inside and out is extra important, because the chances you’ll misrepresent the thing you’re promoting are much, much lower when you’re an expert on it.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.