When I used to write product reviews, I used to include just one affiliate link. For some reason, I thought that a single link would be enough and I didn’t want to run the risk of annoying readers with more links. However, one day it struck me that the reviews I was writing were quite long and by the time people got to the end of them, the link to Amazon was no longer visible.
first off, show visitors that you have a great site by getting a better theme! You did not get a penalty because of affiliate content, nor have I ever heard of, however, I have heard of sites in the past getting penalty for having do follow links to affiliate programs such as amazon, remember, google does not like you giving credit to a site in exchange for receiving paid compensation, so ask yourself, are your external links nofollow? this may also include any buttons/graphics that link to affiliate sites that do not have a no follow attribute, not going to go to much into this, so I am going to assume your content is ok, if it is, then you need to check your link portfolio; maybe you have too many low quality links and/or you may have over-optimized anchor/text in your link building efforts; bad links, over optimization are common link issues that could cause your site to get a penalty, as it is not about what you are writing about, if all else fails, then hire seo consultant for an entire site autdit, they will go through your site tooth and nail, and see why you have lost your rankings. good luck.
A page or notice on your website or blog that makes your site visitors aware if you are being paid or compensated (via affiliate marketing or any other methods) for any purchasing recommendations or product or service endorsements you make on your site. A disclosure is required if you're doing affiliate marketing to be in accordance with FTC laws. You'll find more on that here.
Another compelling aspect of affiliate marketing is that it lets you be creative, and provide something genuinely useful to your audience. Since you can use affiliate links pretty much anywhere, you can set up a review site, publish long-form articles, or even produce video content. Since you’re promoting other companies’ products, you don’t even need to worry about actually creating, shipping, and supporting the items yourself.
Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.