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Amazon has long offered short-term bounties and bonuses around specific products, but the new system gives the company more power than ever to promote certain brands and categories. Affiliates hawking Amazon’s own products, like Prime Video, Prime Music, and Kindle Unlimited, will receive significantly higher rates than physical versions of the same media from traditional publishers.
One of the challenges I came up against when writing about cameras regularly was that while a certain percentage of my readers were actively shopping for a new camera, many readers already owned one. In fact, writing a ‘photography tips’ blog means you attract more people wanting to learn how to use a camera that they already own, rather than buying a new one.
The terms of an affiliate marketing program are set by the company wanting to advertise. Early on, companies were largely paying cost per click (traffic) or cost per mile (impressions) on banner advertisements. As the technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.
Great post, Sean! I have been using Adsense for the most part for two years now and each year, due to great content, my income has doubled. Thanks for all the great content, and this is sure to open my eyes a bit more to the likes of Amazon, which, I will admit, I have been ignoring due to the way they treat their affiliates. But, maybe it’s just me being a turd….
With the basic terms clarified, let’s get an overview of how you can best get started with building your affiliate marketing business on Amazon. As I said, there are basically two sides of the affiliate marketing equation that you can choose from, you can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.

But more than just that, 75 percent of shoppers shop on Amazon most of the time. And Amazon has awesome conversion rates—the rate at which a customer who visits the site actually purchases something. If you’re talking about Prime customers, as many as 74 percent of them convert. That’s compared to an average of less than 10 percent for most retail sites!
Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.
In simple terms, affiliate marketing is when you earn commissions for recommending products/services to readers (or people you know). This is done by joining affiliate programs, where you get unique links (tagged with your personal ID) that tracks whenever your links convert to a sale. If someone out there buys something through your link, it rains money. Or, well, usually a smallll percentage of the sale, but it’s a start!
One thing you should strongly consider is promoting digital information products. These products are attractive for two reasons. First, they have higher conversion rates because the customers can get instant access and instant gratification when they purchase. Second, they typically offer much higher commission rates than physical products -- which means more profits for you.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.
So an effective affiliate marketing program requires some forethought. The terms and conditions have to be tight, especially if the contract agreement is to pay for traffic rather than sales. The potential for fraud in affiliate marketing is a possibility. Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect; they can populate online registration forms with fake or stolen information; they can purchase adwords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone be monitoring affiliates and enforcing the rules. In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world.
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