Affiliate marketing on Amazon may not make you rich (at least right away), but it’s a really solid, reliable place to start. And even though the commission rates may not be as high as some networks, your likelihood of a sale is greater on Amazon. Plus, you can get a share of a customer’s entire cart if they click on your affiliate link—even if they end up buying something different from the original product you promoted. And the fact that it’s the most popular online marketplace in the Western hemisphere is nothing to sneeze at!
However, one day I had a reader offer to write a book review for me. I knew the reader so I was confident the review would be OK to publish. As with all my reviews, it had an affiliate link to Amazon in it. I was a little skeptical about whether the review would convert. I thought my readers might not respond as well to a stranger’s review of the book. I was wrong.
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
Ebates is a fan favorite. Even though they have been around for years, a lot of people still aren't using it. And it's easy money. Who doesn't love that? Because it crosses so many industries, it can be an easy program to promote. Even if you aren't in the save money/make money industries, if you are talking about your organizing your office or trip to Jamaica it's an easy mention. “Don't forget to stop by Ebates first to get 8% back on your The Container Store purchase” or “Get 12% back this week when you book your Hilton stay through Ebates.” Bonus points: Ebates gives people an extra $10 when they sign up and make their first purchase. And you get $15! (Plus bonuses.)
Amazon Associates is one of the first set of affiliate marketing programs which was launched in 1996. This program has a track record of over 12 years of developing solutions for helping website owners, developers and sellers on Amazon make money by advertising tons of used and new products from amazon.com and its subsidiaries like SmallParts.com and Endless.com.
The parts contain over 90 videos and complementary PDF files and notes to help you grasp the concepts that the program is trying to impart. The program is regularly updated for the past nine years to keep the tactics in line with the changes in the digital marketing landscape. It ensures that the guide teaches you the best practices and prevent your site from incurring potential penalties.
Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.
If you are reading this post as an online marketer who may want to become an affiliate, feel free to drop me an email and I’ll be happy to guide you. You will find this video of help, but for an advice tailored to your needs, shoot me an e-mail, and I will be happy to find good matches for your website, PPC campaign, or any other online marketing initiative.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
Videos also make it easier to build a relationship with your audience; you can talk right to them, and they can hear your voice (and see your face, though that’s not always necessary). Plus, not only are you sharing what the product looks like and how it works, since you’re the one who’s showing your audience how it works, you’re also building your authority with them as an expert they can trust.
Translation: Amazon won’t let you join their affiliate program if your site is involved in anything illegal, deceptive, violent, or hateful. But even if this doesn’t describe your site (and I hope it doesn’t!), keep in mind that sites of an “adult” nature may not be allowed either. Also, even if your site is totally family friendly, if it’s focused on kids it may not be allowed, as Amazon says it won’t accept sites directed toward kids who aren’t teenagers yet.
Affiliate marketing owes its birth and first developments to CDNow.com and Amazon.com. Back in November, 1994 CDNow started its Buyweb Program — the first online marketing program of its kind at that time. Amazon continued this pattern in July 1996 with its Associates Program. Amazon claims that currently the number of their affiliates worldwide exceeds 1 million associates. (A Practical Guide to Affiliate Marketing, p. 11)
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
First, you can use Facebook Advertising and link directly to Amazon using your affiliate link. What you need to do here is find something that has extremely high demand, such as halloween costumes in October or the most popular kids toy during the Christmas season. Don’t just choose anything, go with something you KNOW is in demand. Then, you need to be very highly targeted in your advertising. With Facebook ads, you can target very specifically including by profession, age, sex, religion, whether they have kids or pets, own or rent, are in a relationship, etc. Narrow down as much as you can and target your ad to that specific group.
If you aren’t technically inclined, you can register your domain name at the same site you set up your hosting to make it easier for you. However, if you want to save some money, you can choose a lower-cost provider. This shouldn’t be a big deal using one or two sites but might be a big deal for up to ten or twenty. Domain companies like GoDaddy.com have great domain management tools are very affordable charging less than $10 yearly.
This online marketing strategy is suitable for lots of different business situations. If you want to launch a new product or service with a bang and generate buzz from the start, having an army of affiliates (that have an interest in revenue sharing) can help. Besides selling a physical product, affiliate marketing can also increase your website traffic and generate more leads, so you drive more sales of an existing offering to new audiences. To really drive an effective at this channel, working with a firm who specializes in affiliate management is a sure-fire way to bypass any learning curve, leverage existing relationships and turn up the heat on results.
Affiliate marketing was a very early implementation of marketing strategy via the web. Several different industries are associated with its origins (such as flower delivery, music and even adult entertainment) but it is difficult to track an exact origin, partially due to its rapid expansion concurrent with the rise of the world wide web in the 1990s.
There are millions of products you can recommend and review. And as of June 2018, almost 60% of Amazon customers in the United States are also Amazon Prime members. That means more than half of American households buy items regularly from Amazon.So how do you make money with your blog using the Amazon affiliate program? Like The Office’s Michael Scott would say, “Why don't you explain this to me like I'm five.”
Affiliate marketing pulls together marketers who want to advertise and publishers, sometimes called influencers, who want to promote products and services and get paid to do so. Publishers place customized links to things they want to promote within their website or social media content. Then, they get a portion of the sales as a thank you for their promotion.
Well, in my personal experience, affiliate marketing makes up the largest chunk of my blog income. Since getting started back in October, I’ve made a few thousand dollars from affiliate marketing (including $1500 in the first 30 days!). The road to get there wasn’t easy though… affiliate marketing isn’t just about dropping links and hoping people will buy things. There is, in fact, a lot more strategic thinking involved, which brings us to the next major question:
It works for me & I've used it myself. It's really hard to promote something you haven't personally used and loved. A good example of this for me would be FlexJobs. I get a lot of questions about this program. If someone asks me where to find something in the dashboard, I can tell them. If they tell me they aren't finding ANY jobs to apply to, I can provide them with a list of steps that may change that. If they ask me if I pay for a membership myself, I can, with 100% honesty, say YES.
And, of course, they all claim the same thing it is so easy a child can do it. Just hit the button at the bottom of the page before the time expires and they have to take the offer down because they can only let XXX number of people in and we only want those serious enough to use the system no tire kickers wanted. With this system, we are going to give you all these “FREE” extras and just look at what you can do with them. Blah, blah, blah they make it all look and sound so lucrative and why not that is exactly how THEY make their money RIGHT?
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
Once you know “What is affiliate marketing?” you can begin to consider whether it’s a good tactic for your business. You need to work with professionals once you can define affiliate marketing. They know the most common mistakes and can provide helpful affiliate marketing tips. You don’t want to waste your money advertising on another’s web site, make sure you’re getting on a profit return on your dollars. Affiliate marketing is another tool for your business to compete in today’s tech-hungry world. But like other tools, if not properly used you can even damage the traffic heading to your site. A poorly designed, poorly placed advertisement can make viewers think twice about your competitor. You want to send your competitor an ad that makes them a little scared. Many businesses have exploded due to affiliate marketing in your company could be next.
Affiliate marketers have to consider whether a particular product or company is worth their time to promote. Some companies only pay a one percent commission, while others pay 75 percent commission. And you can get paid as little as a few cents and as much as a few hundred or thousand dollars depending on the type of item sold. As the affiliate marketer, you also have to determine how much time you need to spend in order to make a sale. Affiliate marketing is not a set it and forget it kind of method, as some people claim it to be - it takes active work to make a sale. If you have to spend one hour in order to make $0.38, then it may not be worth it for you. But if you spend only 20 minutes and you get paid $50, then that's probably worth it.
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.