If you create a product or service then affiliate marketing can be used to generate buzz and ensure a successful launch. Successful affiliate products stand the test of time and business ideas span across several industries and verticals. It is also highly effective at generating leads, trials, and sales. Since you only pay commission after a genuine sale is made, there’s a minimal amount of risk involved. Once you set up your program and find affiliates, it’s a relatively self-sustaining channel that basically manages itself. This frees you up to pursue new marketing initiatives or focus on other areas of your business.

If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.
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