A two-tier affiliate program allows affiliates to not only earn commissions on their own sales, but to also get a percentage of the commissions (usually much smaller) earned by people they've recruited into the affiliate program (either directly because they knew them or indirectly – meaning someone signed up to be an affiliate by using the first affiliate's link).

Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.


A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]
At MoreNiche, our commissions are some of the highest found on any affiliate network selling physical products. We actually turn away potential advertisers who we believe don’t offer a fair deal. In fact, none of our advertisers’ commission rates fall below 30% per sale and the most they pay is 80%! That means for every sale you generate with a value of £100, you could potentially earn between £30 and £80 in commission. Not bad, we think you’ll agree!
And remember, whether you decide to use paid advertising or a free blog to promote Amazon products through the Amazon Associates affiliate program, there will be a learning curve involved. Don’t expect success right away. But if you stick with it, you’ll find the exact formula that works for you and your target audience. After that, it’s like a cash machine pumping money into your bank account 24/7/365. So have fun and enjoy the process!!
Thanks for reading, Charmaine! I’m not sure about Hong Kong-specific affiliate programs, but what I would say is that most retailers do have an affiliate program in place, so if there’s a particular HK brand or company you use a lot, Google their name + affiliate program to see if they have one. Besides that, the ones I suggested are open to you regardless of where you’re from!
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
Obviously, around Christmas period, people tend to buy more, therefore, post recommended products before this period to take advantage of sales that will go on on Amazon affiliate marketing. It is better to start creating a seasonal schedule for your blog posts early enough. There are several holidays, so you can plan ahead of them to make more sales and earn your commission. 
Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[41] or suggest strategies no longer endorsed or permitted by advertisers.[42]
This can be as simple as adding a single disclaimer at the top of a blog post in which you’re sharing affiliate links. I’ve had people tell me it feels odd to tell visitors that you’re making money from an action they’re taking, and I get it, but the truth is this: it doesn’t cost those visitors anything to use your link (beyond the cost of the product), and once you help them, they’ll often look for ways to help you in return. And providing affiliate links is an easy way to let them do that, at no extra cost to them!
Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.
To define affiliate marketing is that it’s a technique where other publishers and websites will promote your business. Basically the way it works is that an affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their web site. There are many different ways compensation is provided, but the concept remains consistent—you pay them for generating business for you. If a viewer is at the affiliate’s web site, and the affiliate doesn’t quite have what they’re looking for, they can easily click over to your web site. It’s an increasingly popular technique for those seeking to maximize they’re staying power on the web.
The tips mentioned above covers the bulk about how profitable affiliate sites are set up nowadays. If you’re familiar with building sites and a bit of SEO, then this affiliate marketing guide should put you on the right path. However, if you want a more comprehensive guide to affiliate marketing, then you will need more than just free resources online to get a website up and running.
Before you promote your site, you want to have some substantial content there. Write several product reviews. Have at least two to three in each category you've created. You may also want to create categories for articles, news, and commentary about your topic. The more content your site has, the better. And the great thing is that while you're writing all this, the search engines are getting notified automatically, assuming you turned on the necessary notifications.

The tips mentioned above covers the bulk about how profitable affiliate sites are set up nowadays. If you’re familiar with building sites and a bit of SEO, then this affiliate marketing guide should put you on the right path. However, if you want a more comprehensive guide to affiliate marketing, then you will need more than just free resources online to get a website up and running.


For Tracy E. Robey, who runs the beauty blog Fanserviced-b, the impact was more stark: a pay cut. With the affiliate cut for a typical purchase dropping from 8 to 6 percent, she anticipates that her checks from Amazon will go down by as much as 20 percent. For Robey, her blog is still more of a sideline than a job, but as she looks to expand her growing business, she says that drop could have real consequences.
The amount of time a Cookie set by someone clicking on your affiliate link has to show a conversion before you are no longer credited with a sale even if that user eventually ends up making a purchase. The standard length of a Cookie is typically between 30-90 days. Anything below 30 is considered low/short while anything above 90 is considered to be healthily above average.

There is no shortage of products you’ll be able to promote. You’ll have the ability to pick and choose products that you personally believe in, so make sure that your campaigns center around truly valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your personal brand.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.

I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
However, one day I had a reader offer to write a book review for me. I knew the reader so I was confident the review would be OK to publish. As with all my reviews, it had an affiliate link to Amazon in it. I was a little skeptical about whether the review would convert. I thought my readers might not respond as well to a stranger’s review of the book. I was wrong.
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However, one day I had a reader offer to write a book review for me. I knew the reader so I was confident the review would be OK to publish. As with all my reviews, it had an affiliate link to Amazon in it. I was a little skeptical about whether the review would convert. I thought my readers might not respond as well to a stranger’s review of the book. I was wrong.
Indicate who is the main contact for the account. Select the first bubble, labeled “the payee listed above,” to indicate that you are setting the account up for yourself. Select the second bubble, labeled “someone else…,” if you are setting the account up as a representative of a company. Click “next: your website profile” to finish setting up your Associates account.[4]
As mentioned merchants will pay publishers a certain commission when they’re directly responsible for driving a sale. So when you look for merchants to write about, or products you want to review, keep in mind what commission rate they pay. The better the rate, the more money you’ll make if you drive a sale. If you can combine a high commission rate with a product you believe in you’ll have struck gold.
Amazon is known for sometimes coming down hard on sellers, affiliates, and other partners who don’t follow the rules. This is maybe the other big downside of being an Amazon affiliate—Amazon is big enough to boss you around if you step out of line, and there’s usually not much you can do about it. I’ve heard stories of affiliates having their accounts closed without any chance for recourse or appeal when they went against one of Amazon’s affiliate policies.
Great article! I need to go back to your post many more times for it to properly go in and for me to understand. Sorry if my question is a strange one. I am quite new to the whole concept of amazon affiliate marketing. When we are advertising their products, do we spend any money ourselves? Or we are just middle wares advertising their product? In what case, we have to have inventory? Can we sell products in Amazon?
It works for me & I've used it myself. It's really hard to promote something you haven't personally used and loved. A good example of this for me would be FlexJobs. I get a lot of questions about this program. If someone asks me where to find something in the dashboard, I can tell them. If they tell me they aren't finding ANY jobs to apply to, I can provide them with a list of steps that may change that. If they ask me if I pay for a membership myself, I can, with 100% honesty, say YES.
Great article. Great resources. I do find it quite odd that people will reject sellers. As an affiliate marketer and new blogger myself, this is extremely frustrating. Now, I know there could exist a reason for rejection, especially within marketplaces, however, I haven’t the faintest idea why they would off the bat. I have heard it reduces epc’s (earnings per click), but, I don’t get why people care about this other than for some contests internally. Which in my opinion hurts less than refusing essentially free eyeballs on your products.

Visit the Amazon Affiliate program’s website to create an account. Visit http://affiliate-program.amazon.com and click “join now for free” in the top right corner of the screen. Sign into your existing Amazon account if you are already an Amazon customer by entering your email address and password. Click “sign in using our secure server” after you’ve finished.[2]
To define affiliate marketing is that it’s a technique where other publishers and websites will promote your business. Basically the way it works is that an affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their web site. There are many different ways compensation is provided, but the concept remains consistent—you pay them for generating business for you. If a viewer is at the affiliate’s web site, and the affiliate doesn’t quite have what they’re looking for, they can easily click over to your web site. It’s an increasingly popular technique for those seeking to maximize they’re staying power on the web.
Let us just say you have written an awesome article, but the affiliate products you usually sell will not fit with this content. You have a feeling that people who read this content might want to buy a particular product. For example an article about keeping children safe online might be suited to software like Net Nanny rather than an Antivirus program. The need would be direct and far more precise.
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Don’t go insane and join a million at once… think first about what would make sense for you to endorse. If you’re a travel blogger for instance, becoming an affiliate for hotels, tours and travel gear may be appropriate. Most companies will have an affiliate program, or be part of an affiliate network. Your best bet would be a quick Google: “company + affiliate program”.


Once you’re signed up, complete your personal consultation interview. You’ll then get access to your own affiliate mentor plus our Academy training course. Here you can learn everything from how to build your first website through to optimising it for greater conversion rates, plus everything in-between. Written by our affiliate management team, the guides are in-depth and super helpful.
I’m not sure of the exact reasons why I started to rank, but I have a few theories. It was a very long, honest, and informative post on the subject. I believe this made it stand out from all the other reviews in which the author just wrote up a basic summary of what it’s about. It also is one of the latest reviews on the book, so perhaps google freshness has something to do with it. I haven’t done any linkbuilding on this page and it currently sits at #2.
There’s something about an image that people are drawn to and that makes them click. I began to experiment with linking images to Amazon with my affiliate links, setting up a tracking code to test whether they converted. While they didn’t convert as well as text links, they did convert in some instances and to this day I still use this technique most of the time.
In addition to merchant-driven programs, there are also dedicated affiliate networks, such as Rakuten, Awin, CJ, and Pepperjam. These programs encompass several different merchants and thousands of products. This gives you access to multiple types of products, without needing to join lots of programs. Even eCommerce giants like eBay and Amazon have their own successful affiliate programs.
Translation: Don’t lie about the Amazon products you’re promoting. This seems pretty obvious, but this also means not overpromising or misrepresenting the products you’re promoting, even in a small way. (For instance, don’t say the camera you’re promoting has 20 megapixels when it really only has 15.) Now, of course innocent mistakes and typos can still happen to anyone, so double-check everything you write about the products you’re promoting to make sure it’s accurate.
Same here, this post kind of fell from the sky at such a great time. Been building a great community of readers over the years but reached a point where I’m losing money maintaining the site and newsletter. As you said, the ads don’t bring much -ironically I use Adblocks too but affiliate marketing always seemed like a weird and opaque subject. I’ve read many of Chris Guillebeau’s books in the last few months (this is how I discovered your site actually!) and I didn’t realize he had affiliate links for instance. Your post opened up a new window of possibility for me. Still need to process everything and do the work behind but a big thank you to you Sean!
This is a HUGE one! A lot of people register for Amazon Associates at the beginning of their blogging career because they assume it’s just good to “get it out of the way”. Don’t!! *foams at the mouth* I repeat: don’t register until your blog is reasonably established and you’re quite certain someone out there will buy something off of your link. If you don’t net any sales within your first 90 days, your account will get shut down. You’re welcome to apply again, but by then, your fragile ego will be in ruins.
In simple terms, affiliate marketing is when you earn commissions for recommending products/services to readers (or people you know). This is done by joining affiliate programs, where you get unique links (tagged with your personal ID) that tracks whenever your links convert to a sale. If someone out there buys something through your link, it rains money. Or, well, usually a smallll percentage of the sale, but it’s a start!
When I used to write product reviews, I used to include just one affiliate link. For some reason, I thought that a single link would be enough and I didn’t want to run the risk of annoying readers with more links. However, one day it struck me that the reviews I was writing were quite long and by the time people got to the end of them, the link to Amazon was no longer visible.

Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 
Knowing this, many affiliates using the Amazon Associates affiliate program simply use the sales of cheaper items as a way to boost their commissions on the larger items they promote. You won’t be able to sell nearly the number of high end digital cameras as you can e-books, so the e-books simply help to raise your commission percentage when you do happen to sell a $1,000 camera.
Yep. I’m back again lol. Started making SOME money on my website – about $150 per month. I started in May, I write 3-5 posts PER day, sometimes more if I feel up to it, but I know with the 3-5 posts I am doing a lot more than a lot of others lol. However, in the beginning I DID link images to the amazon product. Then I just decided it was too much work (because it is when you do it manually), but I think I might make that change, starting this month and try it for another 4 months and see if it increases my income.
Music may perform better than books and other products, mainly because you can listen to the clips of an entire album in roughly 10 minutes and get a good enough feel for it without buying it to write a short review. If you have another topic that you're passionate about, great, but make sure you have a unique angle on the topic. People can get reviews about a lot of those consumer products anywhere. You need to give them a reason to visit your site.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.
Yep. I’m back again lol. Started making SOME money on my website – about $150 per month. I started in May, I write 3-5 posts PER day, sometimes more if I feel up to it, but I know with the 3-5 posts I am doing a lot more than a lot of others lol. However, in the beginning I DID link images to the amazon product. Then I just decided it was too much work (because it is when you do it manually), but I think I might make that change, starting this month and try it for another 4 months and see if it increases my income.
This is my first comment on your blog and I am really impressed by the quality of the content! You said that Amazon is famous but it’s complex and I agree with you upon that. As a beginner, I don’t think it’s a good idea to join complex affiliate programs. I recently published an infographic about affiliate marketing sats (https://www.earnyfy.com/affiliate-marketing-stats-2016) amazon was not the list of top affiliate networks used by affiliate marketers. I think Clickbank is good for the beginner. And another I think liked is that telling people that it’s not as easy as it sounds. Most people think making money is really and when they know the truth they call it a scam and give up.

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You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  
These customers can directly go to the business websites and buy whatever they want. But some times the said customers who frequently visit a particular blog and that particular blog are an affiliate marketer for a business which at that particular time is giving some form of discount. Now this discount or free trial will attract the customer to click/buy through the link provided on the affiliate marketer’s web page.  The customer who might not be aware that there is a discount on a particular product is enticed to buy and complete the process.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough. 
One of the challenges I came up against when writing about cameras regularly was that while a certain percentage of my readers were actively shopping for a new camera, many readers already owned one. In fact, writing a ‘photography tips’ blog means you attract more people wanting to learn how to use a camera that they already own, rather than buying a new one.
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
Now here’s the tricky bit: let’s say you’re part of the Amazon.com program (for the US) and you generate an affiliate link for Amazon.com. If I, a polite little Canadian, skates over to your site and decides to buy a giant jug of maple syrup from your link, you won’t get any commission if I end up buying from Amazon.ca. You will only earn commissions from Amazon.COM.
Refers to a product being returned or a sale “falling through” that you were already paid for. Since the sale didn't actually finalize, the merchant will deduct the amount you were previously given in commission for that sale from your affiliate commissions. In lead generation, this can also occur if the merchant decides the leads sent were unqualified or fraudulent in nature.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Some very useful information for those starting out. Many would-be affiliate marketers give up after a couple of months; they soon realise it’s not as easy as some report. You have to spend money to make money (in most cases). I use a combination of AdWords, Facebook Ads and the little know Bucksme.com. The latter is a great way to promote discounted products and they offer a free version; it’s a great way to get started without cost.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[39] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
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