Although I have never done much affiliate marketing, Peters's AFFILIATE MARKETING FOR BEGINNERS seems to me to be an excellent introduction. It surprised me that a lot of the material presented was useful for making money online in other ways than affiliate marketing. For example, there are recommendations concerning outsourcing content, on- and off-page search engine optimization, and press releases. I am not unfamiliar with such topics, and the recommendations seem very good. The whole book is clearly organized and well-written. There is even a bonus e-book provided at its end. This book is an outstanding value.
The two main parties involved in the affiliate relationship are the merchant (sometimes also called “advertiser”), and the affiliate (sometimes called “publisher”). There are different ways to run, manage and promote affiliate programs, which involve more parties in the relationship, but the two main participants (without which the existence of the very marketing channel would’ve not been possible) are: (a) the party that has the product (or service), and (b) the party that knows how to sell it.
Alright, I know that was a lot to digest, but if making passive income was easy, don’t you think we’d all be walking around, draped in velvet like the fancy people we truly are? Making money off blogging, passive income no less, is super difficult… and it takes hard work and dedication. With these basics out of the way, it is my genuine hope that you now feel (somewhat) less confused and more motivated than ever to tackle this beast. If you haven’t run away to the woods yet, you might be wondering, “ugh crap what do I do now?”
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.