Amazon has long offered short-term bounties and bonuses around specific products, but the new system gives the company more power than ever to promote certain brands and categories. Affiliates hawking Amazon’s own products, like Prime Video, Prime Music, and Kindle Unlimited, will receive significantly higher rates than physical versions of the same media from traditional publishers.
One great way to get ideas for related products to promote is to look at the stats/reports that Amazon gives you to see which products readers are buying. After a while you’ll start to notice that they’re not only buying the products you directly promote but other products as well. Some will be completely irrelevant to your niche – but many times trends will emerge that could signal other products that it might be worth promoting.
Yesterday I earned $506.03 from Amazon. It was actually a pretty good day, higher than average. One might think the higher than normal figure came from selling some big ticket items but that wasn’t the case. The highest commission for the day was a $21.34 commission. The vast majority of the sales were books sold from my list of photography books, which we promoted on social media recently.
The first place where honesty is crucial in affiliate marketing on Amazon is in how you represent the product itself. This may go without saying, but if you oversell or flat-out lie about what a product can do for someone, it’s going to backfire, big time. And not just in terms of your affiliate sales for that product, but in the likelihood people will continue to trust you at all. You can always find new affiliate products to promote, but once you’ve lost your audience’s trust, it’s hard if not impossible to gain it back. This is why using a product yourself and getting to know it inside and out is extra important, because the chances you’ll misrepresent the thing you’re promoting are much, much lower when you’re an expert on it.
This can be as simple as adding a single disclaimer at the top of a blog post in which you’re sharing affiliate links. I’ve had people tell me it feels odd to tell visitors that you’re making money from an action they’re taking, and I get it, but the truth is this: it doesn’t cost those visitors anything to use your link (beyond the cost of the product), and once you help them, they’ll often look for ways to help you in return. And providing affiliate links is an easy way to let them do that, at no extra cost to them!
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
Refers to a product being returned or a sale “falling through” that you were already paid for. Since the sale didn't actually finalize, the merchant will deduct the amount you were previously given in commission for that sale from your affiliate commissions. In lead generation, this can also occur if the merchant decides the leads sent were unqualified or fraudulent in nature.
Same thing as affiliate tracking. A unique ID attached to the links you use to send traffic to the merchant that is specifically for you to track your sales for or referrals to the merchant. Example of a tracking code in a link: merchant.com/?ID=YOURUNIQUEID – You'll find an in-depth article on what affiliate tracking codes are and how to use them here.
I didn’t realize there was a limit until a few years back when I hit the maximum. I wish Amazon would increase it! To be honest, I find their tracking system pretty messy and think it needs an overhaul however, it is great for testing what works and what doesn’t. Most of what I’ve written about in other tips in these articles was learned through tracking.
Stands for Earnings Per Click. Your earnings per click is the average amount you earn every time someone clicks on your affiliate link. To find your EPC you would take the amount you have generated in commissions from an affiliate link and divide it by the total number of clicks that link received. Example – if an affiliate link has generated $4000 in sales over the lifetime of your affiliate relationship and the same link was clicked on 12,000 times, then you would divide $4,000 (sales) by 12,000 (clicks) to get an EPC of 33 cents. This means you earn an average of 33 cents each time someone clicks on your affiliate link.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
It’s also an incredibly low-risk marketing strategy with a high ROI. Most other promotional channels require some kind of payment upfront and there’s a chance that it may not work. In these cases, you’ve lost some precious marketing budget and not gained anything in return. However, with affiliate marketing, you’re only charged once a sale is confirmed. You can define the payment terms as 60 or 90 days to allow for refunds or processing issues. An affiliate agency will generally charge a nominal amount to cover overhead and then leverage their relationships to build your affiliate network. This format protects both parties cash flow and ensures you’ve already received the money from the customer before you have to pay the affiliate. It’s a performance-based method that rewards top-performing affiliates who refer genuine customers.
This book is perfect for a complete beginner. It shows you all the methods needed to get you started. Keep in mind that if you are an experienced affiliate marketer, this book probably won't provide you with a whole lot of information you didn't already know. However, if you're like me, and you're ready to start slowly dipping into the world of affiliate marketing, then this book is absolutely for you!
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Affiliate marketing was a very early implementation of marketing strategy via the web. Several different industries are associated with its origins (such as flower delivery, music and even adult entertainment) but it is difficult to track an exact origin, partially due to its rapid expansion concurrent with the rise of the world wide web in the 1990s.
A practice that underhandedly deposits cookies from merchants onto users computers when the user has never visited the merchant through the affiliate's link and potentially may not have even the affiliate's website. Cookie stuffing is done with the intent of stuffing as many cookies as possible onto as many user computers as possible in the hopes that they eventually come accross the merchant website and make a purchase. The larger and broader the merchant, the more likely that is to occur (think Amazon). Cookie stuffing is heavily looked down upon by legitimate affiliates and most merchants ban affiliates using cookie stuffing in their affiliate agreements.
After being accepted into an affiliate program, marketers receive a unique URL that includes their affiliate ID. They share that unique URL with their subscribers, site visitors, and social networks via text links or ads. When someone clicks on that link, affiliate software records that click and any resulting product sales in the affiliate’s account. When commissions reach a pre-determined threshold, the affiliate is paid.