Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.
Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.

So, if you’re still wondering – what is affiliate marketing? Or have other questions related to how it works and the first steps to get started, then our team can help. Our digital marketing team are specialists in this area and always up-to-date with the latest affiliate management technologies. These program managers can advise you on the best approach for your business, whether you’re a small start-up or large enterprise.
One great way to get ideas for related products to promote is to look at the stats/reports that Amazon gives you to see which products readers are buying. After a while you’ll start to notice that they’re not only buying the products you directly promote but other products as well. Some will be completely irrelevant to your niche – but many times trends will emerge that could signal other products that it might be worth promoting.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
Now, when I choose who to target for this ad, I would only target dog owners at least 25 years old who have “liked” Amazon.com in the past and live in the United States. Notice in the title I asked, “Are you a dog owner?” Well, I already know that everyone I’m targeting IS a dog owner! This, along with the catchy image, will grab their attention and cause them to read the body of the ad. If the body of the ad sounds interesting to them, they will click the ad and end up on Amazon.com through my Amazon Associates affiliate program link. Once on Amazon, the sky is the limit. Amazon is able to convert visitors like CRAZY. Just get potential buyers through the door and let Amazon handle the rest.
The other type of Amazon affiliate link I use is when I’m mentioning a product in passing and/or a new product is announced. For example, when Nikon announced the Nikon D300s we immediately posted about the news because it was a notable and anticipated camera announcement. The camera was not yet available in stores and we were not able to get a review sample yet – but it was available for Pre-Order on Amazon so we linked to it.
I didn’t realize there was a limit until a few years back when I hit the maximum. I wish Amazon would increase it! To be honest, I find their tracking system pretty messy and think it needs an overhaul however, it is great for testing what works and what doesn’t. Most of what I’ve written about in other tips in these articles was learned through tracking.

Also referred to as “spyware”. Adware is usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most merchants will not work with affiliates who want to promote their offers via Adware. Get more information on affiliate adware.
It seems nowadays many bloggers are obsessed with this monetization stream, clamouring to find out how they, too, can make money off blogging through affiliate sales. This popularity has led to one very negative consequence: information overload, and not enough answers. After a few email exchanges, I realized some newbies were petrified of asking basic questions… in fear of sounding dumb.
Affiliate marketing works because it creates a win-win situation for everyone involved. Companies only pay commissions on sales that are generated which guarantees a strong return on investment. Affiliates get to earn more money which can eventually turn into passive income over time. It’s a low-risk marketing channel that benefits both advertisers and publishers.
Another compelling aspect of affiliate marketing is that it lets you be creative, and provide something genuinely useful to your audience. Since you can use affiliate links pretty much anywhere, you can set up a review site, publish long-form articles, or even produce video content. Since you’re promoting other companies’ products, you don’t even need to worry about actually creating, shipping, and supporting the items yourself.
Process-specific tutorials: You can also provide your readers with an in-depth process tutorial. For example, a DIY blog could write a tutorial blog post on “How to refinish an antique dresser” or a food-based blogger could describe “How to can your own tomatoes.” In each of these, all of the products you need to accomplish these outcomes would be links to Amazon.

Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
Affiliate marketing helps publishers get rewarded for the role they play in shopping journeys. If a publisher adds an affiliate link to a merchant in their content, they’ll receive a commission for every sale driven to that merchant as a direct result of someone clicking on the affiliate link. Publishers can add as many affiliate links to an article as they like, but they will need to build each individual link manually which can be time consuming.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
On the other hand, they may need longer to think about it. Perhaps they’re waiting for payday, or they’re not quite sure yet whether they prefer the blue one that they also spotted while browsing around the advertiser’s site. They may go away and come back in a couple of weeks’ time, no longer able to resist the urge to blow their wages on a better board.

The first place where honesty is crucial in affiliate marketing on Amazon is in how you represent the product itself. This may go without saying, but if you oversell or flat-out lie about what a product can do for someone, it’s going to backfire, big time. And not just in terms of your affiliate sales for that product, but in the likelihood people will continue to trust you at all. You can always find new affiliate products to promote, but once you’ve lost your audience’s trust, it’s hard if not impossible to gain it back. This is why using a product yourself and getting to know it inside and out is extra important, because the chances you’ll misrepresent the thing you’re promoting are much, much lower when you’re an expert on it.


Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO. 
Hey Cliff, building a successful, informative blog is a whole (massive) topic to tackle in itself 🙂 My tips here are more meant for beginner/intermediate bloggers who are seeking to monetize their existing blogs through affiliate marketing. if you’re looking for blogging advice though, there’s plenty on the Blogging section of my site here: https://happytowander.com/category/blogging/ Hope that helps!
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂

It is important for you to learn some basic HTML as well as basic concepts pertaining to running a website. It’s not really tedious to understand and within a short period, you will have a grasp of it. Relying on purchased software might backfire because it might not give you what you really need and when things go wrong you will end up spending more than you ought to. Take time to learn these things and you won’t regret it.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
Now most affiliate programs have strict terms and conditions on how the lead is to be generated. There are also certain methods that are outright banned, such as installing adware or spyware that redirect all search queries for a product to an affiliate's page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.
×