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Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.
Aside from the obvious advantages of running your own business, being able to work online from anywhere at any time, and having the freedom to choose just how hard you work, there are a few other perks. Affiliates with a strong social following (also known as influencers) can expect to receive freebies from advertisers looking to boost their brand awareness.
A lot of people don’t realize this, but you can’t just become an affiliate – it’s a process that requires an application. Even once you’re part of an affiliate network, you’ll still need to apply for individual brands within those networks. There are times when you’ll be declined… usually there’s a reason why (lol like that time I applied to hundreds of clothing retailers in anticipation for all the packing lists that I still have not written). Other times, you’ll feel like a good fit and they’ll reject you anyway. That’s the way this cookie crumbles, so remember to put a little effort into your applications and really pick companies that fit your blog.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
Ah, my favourite section. SO, by now, you guys should know that I hate crappy advice. Wellll, I feel like the Internet really let me down with affiliate marketing, because there’s so many small considerations and details that people rarely mention in the beginner guides. SO, here are some sad truths to be wary of (that I had to learn the hard way):
In regards to affiliate marketing, click fraud most often refers to generating “fake” clicks to a merchant program that is based on a PPC compensation method. The fake clicks (which can be generated in a manual or automated fashion) have no chance of converting for the merchant since the traffic clicking the ads have no real interest in the product or service the merchant is selling.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
First, you can use Facebook Advertising and link directly to Amazon using your affiliate link. What you need to do here is find something that has extremely high demand, such as halloween costumes in October or the most popular kids toy during the Christmas season. Don’t just choose anything, go with something you KNOW is in demand. Then, you need to be very highly targeted in your advertising. With Facebook ads, you can target very specifically including by profession, age, sex, religion, whether they have kids or pets, own or rent, are in a relationship, etc. Narrow down as much as you can and target your ad to that specific group.
Thank you for a very straightforward introduction to the world of Affiliate Marketing. I’m looking forward to the journey and just starting out. For me, I’m just as enthusiastic about the challenge of gaining success for its own sake, as the financial rewards it may hopefully bestow on me. There are so many variables involved and putting the whole thing together feels like attempting a 40,000-piece jigsaw puzzle with a hangover.
To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more.
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
If you aren’t technically inclined, you can register your domain name at the same site you set up your hosting to make it easier for you. However, if you want to save some money, you can choose a lower-cost provider. This shouldn’t be a big deal using one or two sites but might be a big deal for up to ten or twenty. Domain companies like GoDaddy.com have great domain management tools are very affordable charging less than $10 yearly.
Affiliate marketers have to consider whether a particular product or company is worth their time to promote. Some companies only pay a one percent commission, while others pay 75 percent commission. And you can get paid as little as a few cents and as much as a few hundred or thousand dollars depending on the type of item sold. As the affiliate marketer, you also have to determine how much time you need to spend in order to make a sale. Affiliate marketing is not a set it and forget it kind of method, as some people claim it to be - it takes active work to make a sale. If you have to spend one hour in order to make $0.38, then it may not be worth it for you. But if you spend only 20 minutes and you get paid $50, then that's probably worth it.
Translation: Don’t lie about the Amazon products you’re promoting. This seems pretty obvious, but this also means not overpromising or misrepresenting the products you’re promoting, even in a small way. (For instance, don’t say the camera you’re promoting has 20 megapixels when it really only has 15.) Now, of course innocent mistakes and typos can still happen to anyone, so double-check everything you write about the products you’re promoting to make sure it’s accurate.
Setting up a free Cloudflare account is a must for any website. It’ll add a performance boost and security with almost 0 effort. One tweak I recommend in Cloudflare is turning your wp-content/uploads directory into a fully cached directory using page rules. This means Cloudflare will serve all images from cache acting as a free CDN plus it's very simple to set up. Once you have the budget you can spring for the $20/m Cloudflare account which will automatically compress your images on the fly.
Knowing this, many affiliates using the Amazon Associates affiliate program simply use the sales of cheaper items as a way to boost their commissions on the larger items they promote. You won’t be able to sell nearly the number of high end digital cameras as you can e-books, so the e-books simply help to raise your commission percentage when you do happen to sell a $1,000 camera.
Successful affiliate marketing leverages the relationships between these parties to generate revenue. Publishers promote a product or service using their own unique affiliate link and consumers make purchases as a result. Tracking cookie technology is used to record consumer activity so that sales can be attributed back to the publisher. The network and advertiser use the cookie data to quantify results and calculate commission payments.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Use analytical tools like Google on your website. It will give you and idea as to the demography of people visiting your site. This will enable you to choose the right products to be affiliated with to increase. Sale. Example if people visiting your site are young from age group of 18 to 30 and you are affiliated with products like home decor or redecorating kitchen. It will not fly. Change your affiliate to cater to the audience of your site.
Affiliate marketing has lots of business benefits but it’s also important to be aware of potential drawbacks too. From an advertiser perspective, it can be one of the most effective ways to drive traffic to your website. It’s a well-known concept that people need to know, like, and trust you before they’ll buy from you. In the case of affiliate marketing, they just need to know, like, and trust your affiliate. You benefit from their credibility and existing relationship with their audience. So, instead of having to go out and build something from scratch, you get a head start on sales.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.