I have had two Amazon stores (on two separate sites) since early 2008 and to date I have not made enough for a payout – I’m about half way there. The referral fee is so low, it drives me crazy. I get a lot of traffic and my sites have the potential for high-end items, but the items offered through Amazon in my niche are lower end and therefore lower priced. I utilize a few widgets on other websites, but again the same issue. Amazon is my least favorite affiliate program due to their low referral fees, but still worth it. After all, any earning in excess of my expenses is worth it.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough. 

Yes Petra, this can be isolated work. I tend towards the niche of marketing-software because the demand is insatiable. But in 20 minutes I’ll be leaving the house (shock! phobia..) and going to joint venture with a ceramics import/export Co. doing their online marketing… help those clay brick ‘n mortar guys out! That’s where big money resides I say.. 🙂 GD. Perth
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
To add to what safety flooring put, Amazon affiliate window provides many inexperienced / cash poor entrepreneurs with the chance to get the ball rolling on ecommerce. If you have no money to invest in stock yet you want to develop SEO / website skills, this would be a good place to start. Using Amazon affiliate will enable you to look at things like targetting searches, attaining and converting traffic – the fundamental principles of ecommerce planning, creation & implementation.
On the other hand: the main reason of bankruptcy for small businesses is bad financial management. Simply said: to forget to make invoices, not checking the payments and not following bad payers. 1 out of 3 is going bankrupt for this reason alone. I had to learn it myself. I spend at least 10% of my time with financial stuff. I don’t love it but the bills get payed ;-)
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
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