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In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
However, one day I had a reader offer to write a book review for me. I knew the reader so I was confident the review would be OK to publish. As with all my reviews, it had an affiliate link to Amazon in it. I was a little skeptical about whether the review would convert. I thought my readers might not respond as well to a stranger’s review of the book. I was wrong.
You can sign up as an Amazon associate straight away without a site. As long as you have the URL and it belongs to you. They won’t approve your site until you have made your first commission. So what I would do is get the site built and add all the content that you need. Make sure its finished. Then sign up to the Amazon associates, add in your aff codes to your review pages and then you just wait for your first sale. Make sure you read the amazon T&Cs so your site is compliant. If it isn’t then they will not approve your site.
Obviously, around Christmas period, people tend to buy more, therefore, post recommended products before this period to take advantage of sales that will go on on Amazon affiliate marketing. It is better to start creating a seasonal schedule for your blog posts early enough. There are several holidays, so you can plan ahead of them to make more sales and earn your commission.
The Amazon Associates affiliate program uses a tiered commission structure to pay out to affiliates. The more you sell, the more you will earn. That’s why many affiliates will attempt to promote two different types of products – cheap and expensive. By promoting cheap products under $10, you will likely receive a lot of purchases. For example, many affiliate marketers will promote e-books that may only cost $5. Since Amazon only pays up to 8.5% commissions, you’re not going to earn much by selling a $5 e-book. However, making a lot of sales of smaller items helps to boost your sales count in the, which also boosts the amount of commission you receive. Here is the current Amazon Associates Affiliate Program commission structure:
Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.
Many affiliates struggle to make enough profit from the sales they make to allow them to reinvest that money into more content or marketing. Once you do find a product that people can and will buy online, make sure it offers enough commission per sale to make it worth your while. There’s little sense in promoting light bulbs for 1% profit per sale.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.
Just like ClickBank, Commission Junction is an advertising platform that works with suppliers. Commission Junction works with big brand names. But they are still a middleman. You won’t be working or dealing with the individual companies yourself, which can be nice and can be a pain. Commission Junction does have higher requirements for joining their program. It’s not impossible if you’re serious about affiliate marketing.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
If you're not technically inclined at all, register your domain wherever you set up your hosting. Otherwise, you can save a few dollars by choosing a lower-cost provider. This is not a big deal for one or two sites, but it can be for 10 or 20. GoDaddy is a good option because it offers great domain management tools and at a low cost annually. One of the least expensive and reputable in the market is 1&1. Prices start at the low end of the spectrum for the first year with increases, sometimes significant for each subsequent year, depending on what plan you choose.
Small-scale bloggers like Robey won’t be the only ones hit by the rate changes. Publications like The Wirecutter have built thriving businesses entirely on affiliate payments, which are made by vendors like Amazon whenever a referred customer buys a product. Though a number of companies offer similar programs, Amazon’s affiliate system is the most lucrative, and auto-tagged product links have become a significant part of many online businesses’ revenue. (That includes The Verge, which auto-generates affiliate links in some cases.) Though the relationship can be lucrative, it’s also entirely subject to Amazon’s discretion — and as Robey and others are learning, it can often change with little to no warning.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.