I insist my writers actually read the books, test the cameras and use the software products they are reviewing. I encourage them to be as genuine and unbiased as possible, to point out both the pros and cons of the product. While there’s some temptation to hype up a product and only talk about its positive points, a real review will help your reader relationship over the long haul and I find actually helps promote sales.
Trying to cut corners with marketing methods is a huge no-no in affiliate marketing. By cutting corners, we’re talking specifically about black hat SEO. Get banned by Google, and you’ll be spending your time building a new site. Don’t learn from your mistakes, learn right now. Blackhat SEO only ever leads to a broken site. Google will hunt you down, and it will punish you!
Understand that being an affiliate is not ‘selling out.’ By promoting other companies’ products, you’re nothing but a pawn in their marketing schemes, right? While some people assume this, it really isn’t true. In fact, a key characteristic of most successful affiliates is that they provide honest and insightful content to go along with their links. Since you choose what to promote, there’s no need to bend the truth or connect your name to poor-quality products.
^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
Affiliate marketing was a very early implementation of marketing strategy via the web. Several different industries are associated with its origins (such as flower delivery, music and even adult entertainment) but it is difficult to track an exact origin, partially due to its rapid expansion concurrent with the rise of the world wide web in the 1990s.
Pretty Link will help to cloak your links, so they look less spammy. For instance, if you have a link that looks like “amazon.com/product-one/76/dprertet4454354rwefsrer43545”, people are less likely to click on it. With this plugin you can transform that link into something like “yoursite.com/go/product-one”. This plugin also provides data and tracking information.
The first place where honesty is crucial in affiliate marketing on Amazon is in how you represent the product itself. This may go without saying, but if you oversell or flat-out lie about what a product can do for someone, it’s going to backfire, big time. And not just in terms of your affiliate sales for that product, but in the likelihood people will continue to trust you at all. You can always find new affiliate products to promote, but once you’ve lost your audience’s trust, it’s hard if not impossible to gain it back. This is why using a product yourself and getting to know it inside and out is extra important, because the chances you’ll misrepresent the thing you’re promoting are much, much lower when you’re an expert on it.
Last but not least, affiliate marketing can be very lucrative (although keep in mind that it’s not a get-rich-quick scheme). Since you’re earning a percentage of every sale you refer, there’s no maximum ceiling for earnings either. This means that if your affiliate site takes off in a big way, you could potentially end up making a great passive income.
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners.
The terms of an affiliate marketing program are set by the company wanting to advertise. Early on, companies were largely paying cost per click (traffic) or cost per mile (impressions) on banner advertisements. As the technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.