As an online strategy, affiliate marketing is often misunderstood. In the past, it gained a poor reputation for spammy tactics, but modern affiliate marketing is something very different. These days the savviest internet marketer is leveraging affiliate marketing success to turn more potential customers into clients. In this article, we break down exactly what affiliate marketing is and how it can benefit all types of businesses.
Give it all a try yourself: As a hopelessly stubborn person, I understand that sometimes you just want to try things out for yourself. No stress, friend! All these resources will still be around later, so if your gut tells you that it’s not time to buy a course or eBook, don’t force it. Test the waters for yourself and then see later whether or not you need the extra boost.
Knowing this, many affiliates using the Amazon Associates affiliate program simply use the sales of cheaper items as a way to boost their commissions on the larger items they promote. You won’t be able to sell nearly the number of high end digital cameras as you can e-books, so the e-books simply help to raise your commission percentage when you do happen to sell a $1,000 camera.
Ooh that makes sense! Yeah, surname would probably be a big one. I’ve also heard that they keep tabs on any old addresses you’ve registered and if the address is the same as someone buying from you, then that doesn’t count either. I can’t imagine they’d be able to know who ALL your friends are, but a good thing to be mindful of! When I first started I thought, hey, why not just make a FB post and tell everyone to buy off me? haha then I realized maybe it’s not that simple.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Setting up a free Cloudflare account is a must for any website. It’ll add a performance boost and security with almost 0 effort. One tweak I recommend in Cloudflare is turning your wp-content/uploads directory into a fully cached directory using page rules. This means Cloudflare will serve all images from cache acting as a free CDN plus it's very simple to set up. Once you have the budget you can spring for the $20/m Cloudflare account which will automatically compress your images on the fly.
Even though I say that “content is not the only king“, by gosh it is dam important! If you haven’t got the information that your visitor wants then you can kiss your affiliate commissions goodbye. Excellent content is the main ingredient in your sale process so never just slap any old content up. See this article showing what I think quality content is.
Along with that, Amazon is a complete SELLING MACHINE! What I mean by that, is they have drilled their conversion rates down to the last detail. Typically I can convert traffic I send to Amazon from my affiliate sites around 12%. The reason why it works so well is that the moment people land on Amazon, they are automatically switched into "buyer mode". Meaning, they know the only thing left for them to do is BUY. What that means, is all you have to do is get people to Amazon's site, and they literally do the selling for you.
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Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Understand that being an affiliate is not ‘selling out.’ By promoting other companies’ products, you’re nothing but a pawn in their marketing schemes, right? While some people assume this, it really isn’t true. In fact, a key characteristic of most successful affiliates is that they provide honest and insightful content to go along with their links. Since you choose what to promote, there’s no need to bend the truth or connect your name to poor-quality products.
Although I have never done much affiliate marketing, Peters's AFFILIATE MARKETING FOR BEGINNERS seems to me to be an excellent introduction. It surprised me that a lot of the material presented was useful for making money online in other ways than affiliate marketing. For example, there are recommendations concerning outsourcing content, on- and off-page search engine optimization, and press releases. I am not unfamiliar with such topics, and the recommendations seem very good. The whole book is clearly organized and well-written. There is even a bonus e-book provided at its end. This book is an outstanding value.
Well duh! If you don’t add affiliate links and banners into your content then how do you expect to make sales? When people fail to make money when affiliate marketing, it is usually because they are not discretely monetizing all opportunities. People DO NOT care if you have a few links and banners on a website, in fact they expect it. Especially when they get interested in a product and want to see more. If they have to go and search for the product themselves, they hate that.
Stands for Return on Advertising Spending, also shortened many times to Return on Ad Spend and can also be referred to as ROI. It refers to the amount of money made as a result of a specific advertising campaign. To find the ROAS of a campaign, you take the revenue divide it by the ad spend and multiply the result by 100. The result is presented in percentage form. Example – if you spent $200 to run a campaign and you made a gross profit of $600, you would take $600 (revenue) and divide it by $200 (ad spend) to get 3 and then multiply that by 100 to get 300 – displayed as a 300% ROAS. The amount over 100% using this method of calculation is your profit. In this example, that would mean you received a 200% profit on the campaign.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
One of the challenges I came up against when writing about cameras regularly was that while a certain percentage of my readers were actively shopping for a new camera, many readers already owned one. In fact, writing a ‘photography tips’ blog means you attract more people wanting to learn how to use a camera that they already own, rather than buying a new one.
Yesterday I earned $506.03 from Amazon. It was actually a pretty good day, higher than average. One might think the higher than normal figure came from selling some big ticket items but that wasn’t the case. The highest commission for the day was a $21.34 commission. The vast majority of the sales were books sold from my list of photography books, which we promoted on social media recently.
One of the main reasons why most newbie affiliate marketers give up after 3 months is the fact that they can’t build up traffic to their affiliate website. It’s a thorn in most marketers’ sides, but one that can be easily resolved if you put the effort in. Below I have covered a few areas that will get you good targeted traffic to your affiliate deals.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.