One thing you should strongly consider is promoting digital information products. These products are attractive for two reasons. First, they have higher conversion rates because the customers can get instant access and instant gratification when they purchase. Second, they typically offer much higher commission rates than physical products -- which means more profits for you.
“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.”
Now here’s the tricky bit: let’s say you’re part of the Amazon.com program (for the US) and you generate an affiliate link for Amazon.com. If I, a polite little Canadian, skates over to your site and decides to buy a giant jug of maple syrup from your link, you won’t get any commission if I end up buying from Amazon.ca. You will only earn commissions from Amazon.COM.
First, you can use Facebook Advertising and link directly to Amazon using your affiliate link. What you need to do here is find something that has extremely high demand, such as halloween costumes in October or the most popular kids toy during the Christmas season. Don’t just choose anything, go with something you KNOW is in demand. Then, you need to be very highly targeted in your advertising. With Facebook ads, you can target very specifically including by profession, age, sex, religion, whether they have kids or pets, own or rent, are in a relationship, etc. Narrow down as much as you can and target your ad to that specific group.
So, there you have a comprehensive answer to the question – what is affiliate marketing? It can benefit a wide range of businesses and delivers a strong return on investment. The setup requires some initial work to define program terms and create promotional content for affiliates to use. However, once this is completed, affiliate marketing can be a relatively passive source of revenue.
Use analytical tools like Google on your website. It will give you and idea as to the demography of people visiting your site. This will enable you to choose the right products to be affiliated with to increase. Sale. Example if people visiting your site are young from age group of 18 to 30 and you are affiliated with products like home decor or redecorating kitchen. It will not fly. Change your affiliate to cater to the audience of your site.
Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
Even though I say that “content is not the only king“, by gosh it is dam important! If you haven’t got the information that your visitor wants then you can kiss your affiliate commissions goodbye. Excellent content is the main ingredient in your sale process so never just slap any old content up. See this article showing what I think quality content is.
MoreNiche is one of the few affiliate networks that offer free affiliate training and ongoing personal support in this way. Many people who don’t know about our network currently pay out hundreds, if not thousands of pounds on affiliate training courses, seminars and even personal mentors each year. But they only learn the same information we give away for free once you’re working with us!
Affiliate marketing owes its birth and first developments to CDNow.com and Amazon.com. Back in November, 1994 CDNow started its Buyweb Program — the first online marketing program of its kind at that time. Amazon continued this pattern in July 1996 with its Associates Program. Amazon claims that currently the number of their affiliates worldwide exceeds 1 million associates. (A Practical Guide to Affiliate Marketing, p. 11)
Once you know “What is affiliate marketing?” you can begin to consider whether it’s a good tactic for your business. You need to work with professionals once you can define affiliate marketing. They know the most common mistakes and can provide helpful affiliate marketing tips. You don’t want to waste your money advertising on another’s web site, make sure you’re getting on a profit return on your dollars. Affiliate marketing is another tool for your business to compete in today’s tech-hungry world. But like other tools, if not properly used you can even damage the traffic heading to your site. A poorly designed, poorly placed advertisement can make viewers think twice about your competitor. You want to send your competitor an ad that makes them a little scared. Many businesses have exploded due to affiliate marketing in your company could be next.
You should also make sure you aren't competing with your own affiliates for eyeballs. Any marketing channels you're using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It's your program--you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.