Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Use analytical tools like Google on your website. It will give you and idea as to the demography of people visiting your site. This will enable you to choose the right products to be affiliated with to increase. Sale. Example if people visiting your site are young from age group of 18 to 30 and you are affiliated with products like home decor or redecorating kitchen. It will not fly. Change your affiliate to cater to the audience of your site.
The tips mentioned above covers the bulk about how profitable affiliate sites are set up nowadays. If you’re familiar with building sites and a bit of SEO, then this affiliate marketing guide should put you on the right path. However, if you want a more comprehensive guide to affiliate marketing, then you will need more than just free resources online to get a website up and running.
Before promoting your site, you would want to make sure there is a good amount of content there. You need to write several product reviews with 2-3 in each category created. You might also need to make categories for news, articles, commentary and others about the topic. The more the content on your site, the better. The amazing thing about all this is that as you writing all this, the search engines automatically are getting notified, if you turned the notifications on, mentioned earlier.
Whitelabeling refers to a merchant allowing an affiliate to sell products under their own brand with no mention of the actual merchant. Visitors to the affiliate's website would likely believe it was the affiliate who was actually selling the items or taking the leads since there is no mention of an outside merchant. This typically occurs by the merchant creating a website branded solely to the affiliate on their own server under their control and allowing the affiliate to “mask” that website as appearing to be a subdomain on the affiliate website. Many times merchants limit Whitelabeling opportunities to only being available to Super Affiliates.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics, LinkShare's Anti-Predatory Advertising Addendum, and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers. Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.
To define affiliate marketing is that it’s a technique where other publishers and websites will promote your business. Basically the way it works is that an affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their web site. There are many different ways compensation is provided, but the concept remains consistent—you pay them for generating business for you. If a viewer is at the affiliate’s web site, and the affiliate doesn’t quite have what they’re looking for, they can easily click over to your web site. It’s an increasingly popular technique for those seeking to maximize they’re staying power on the web.
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂
Affiliate marketing success can lead many to believe this is an easy way to make money online (passive income). However, It takes a lot more than an online course, a few domain names and Amazon products to become one of the real success stories. Although the internet is flooded with business models and marketing tips, it is simply pretty darn difficult to start leveraging this channel effectively.
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
With the basic terms clarified, let’s get an overview of how you can best get started with building your affiliate marketing business on Amazon. As I said, there are basically two sides of the affiliate marketing equation that you can choose from, you can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.
Affiliate marketing pulls together marketers who want to advertise and publishers, sometimes called influencers, who want to promote products and services and get paid to do so. Publishers place customized links to things they want to promote within their website or social media content. Then, they get a portion of the sales as a thank you for their promotion.
I do find the rejections strange sometimes, and you are SO right that often there doesn’t appear to be a good reason. Just yesterday I got a rejection from a program I applied to months and months ago citing that “my site wasn’t a good fit”, but I had actually been accepted to them through CJ Affiliate when I first applied and have been generating pretty consistent sales haha. Oh well! Guess we’ll never know the “inner workings” of it all, but thanks for reading Robert 😀
The advantages of the affiliate marketing business model for the affiliate are quite obvious to anyone. Having the opportunity to effectively ‘sell stock’ without having any of the costs or responsibilities of manufacturing, buying or storing it is very liberating. In addition to this, when working with a high-paying network like MoreNiche, the profit potential is enormous.
If you create a product or service then affiliate marketing can be used to generate buzz and ensure a successful launch. Successful affiliate products stand the test of time and business ideas span across several industries and verticals. It is also highly effective at generating leads, trials, and sales. Since you only pay commission after a genuine sale is made, there’s a minimal amount of risk involved. Once you set up your program and find affiliates, it’s a relatively self-sustaining channel that basically manages itself. This frees you up to pursue new marketing initiatives or focus on other areas of your business.
Hiding content on a webpage or hiding affiliate tracking code in links. Hiding content on a webpage is bad as it is against the guidelines of the mainstream search engines such as Google. Hiding affiliate tracking in a link is an acceptable and widely used practice. If you'd like more information, I wrote an article on why and how I cloak affiliate links.
1. EasyAzon flat-out didn’t work, and their customer service was the absolute worst. 2. Genius Links worked, but often the same products wouldn’t be available on other Amazon sites, and the link would redirect to another product or a search page full of irrelevant products… not ideal. Plus, I was getting more clicks, but not enough international conversions to justify the $9 a month [seriously guys, Amazon does not pay well haha]. Long story short: this is a complication to be wary of!
This is a HUGE one! A lot of people register for Amazon Associates at the beginning of their blogging career because they assume it’s just good to “get it out of the way”. Don’t!! *foams at the mouth* I repeat: don’t register until your blog is reasonably established and you’re quite certain someone out there will buy something off of your link. If you don’t net any sales within your first 90 days, your account will get shut down. You’re welcome to apply again, but by then, your fragile ego will be in ruins.