The first place where honesty is crucial in affiliate marketing on Amazon is in how you represent the product itself. This may go without saying, but if you oversell or flat-out lie about what a product can do for someone, it’s going to backfire, big time. And not just in terms of your affiliate sales for that product, but in the likelihood people will continue to trust you at all. You can always find new affiliate products to promote, but once you’ve lost your audience’s trust, it’s hard if not impossible to gain it back. This is why using a product yourself and getting to know it inside and out is extra important, because the chances you’ll misrepresent the thing you’re promoting are much, much lower when you’re an expert on it.
Whichever way you choose to promote something, you’ll include a trackable link that’s unique to your affiliate account so that any sales can be attributed back to you. If you’re a blogger who wants to monetize your platform, then becoming an affiliate can provide that steady source of income as you earn commissions. An associate program gives you the opportunity to provide solutions to your audience who may need a product to solve a problem. The savviest publishers are content marketers, pay per click powerhouses, leverage marketing automation and can recite the guide to affiliate marketing like clockwork.
“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”
Ebates is a fan favorite. Even though they have been around for years, a lot of people still aren't using it. And it's easy money. Who doesn't love that? Because it crosses so many industries, it can be an easy program to promote. Even if you aren't in the save money/make money industries, if you are talking about your organizing your office or trip to Jamaica it's an easy mention. “Don't forget to stop by Ebates first to get 8% back on your The Container Store purchase” or “Get 12% back this week when you book your Hilton stay through Ebates.” Bonus points: Ebates gives people an extra $10 when they sign up and make their first purchase. And you get $15! (Plus bonuses.)
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don’t think so. Don’t market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
Okay, I’ll be honest, when I first started out, I found it surprisingly difficult to understand how to even generate links (and deep links). For a while, I legitimately thought I was stupid. In hindsight, stupidity may have been a small part of the cause, but the truth is the process is actually pretty confusing. SO, I’ve written some pretty boring (though helpful) step-by-steps on how to generate links on a few common programs and affiliate networks… So, for my fellow life-dummies, here’s:
Just one thing probably you would like to update in this post is the list of themes for Amazon affiliate website. I believe 3/5 are not available in the marketplace now. So it’s little annoying when you go in search for a theme and read the whole lot of information and started liking it but later you figure out that theme is no longer available for sale.
Process-specific tutorials: You can also provide your readers with an in-depth process tutorial. For example, a DIY blog could write a tutorial blog post on “How to refinish an antique dresser” or a food-based blogger could describe “How to can your own tomatoes.” In each of these, all of the products you need to accomplish these outcomes would be links to Amazon.
When deciding which programs to sign up for, you should first look at what products they want you to promote. Most importantly, they’ll need to offer products that are popular in your selected niche. Therefore, look for brands that speak to your target market, and see if they offer affiliate programs. For example, if your site is about running websites, you could look for web hosts with their own affiliate programs.
The tips mentioned above covers the bulk about how profitable affiliate sites are set up nowadays. If you’re familiar with building sites and a bit of SEO, then this affiliate marketing guide should put you on the right path. However, if you want a more comprehensive guide to affiliate marketing, then you will need more than just free resources online to get a website up and running.
1. EasyAzon flat-out didn’t work, and their customer service was the absolute worst. 2. Genius Links worked, but often the same products wouldn’t be available on other Amazon sites, and the link would redirect to another product or a search page full of irrelevant products… not ideal. Plus, I was getting more clicks, but not enough international conversions to justify the $9 a month [seriously guys, Amazon does not pay well haha]. Long story short: this is a complication to be wary of!
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
I’ve read a lot of horror stories where Amazon has randomly closed people’s accounts for different reasons. Fair enough – many of these are due to breaches of their terms and conditions (e.g. failing to properly disclose links, not using the appropriate images and links provided in the affiliate dashboard, buying from one’s own affiliate links, etc.) but yes, if you fail to comply by their rules, you’re at risk of being shut down (and losing all the commission you’ve racked up). SO, don’t be a dummy, read the terms and conditions thoroughly and make sure you’re not breaching them.
Of the many key reasons these sites are so massively successful, one stands out in particular: they are genuinely helpful to their visitors. When you need to renew your car insurance, do you seriously go filling in forms on every individual provider’s website, or do you instead just fill in the one form on a site like Comparethemarket to get all the quotes you need at once? If you think about the answer honestly, you’ll realise exactly why comparison websites like this are so genuinely useful to a visitor.
I stumble upon a roadblock signing up as an affiliate for Amazon. On step 3 they ask for a number for verification. They are restricted from making calls to the Phils for verification. I thought of using a Google voice number (US based). Will that help? I don’t want to try until I am sure for fear of getting rejected even before I start. Or what do you suggest? I tried a live chat with Amazon and all the CS said was yeah no call verification for a Philippine number. appreciate your help. Thank you.
Translation: Don’t lie about the Amazon products you’re promoting. This seems pretty obvious, but this also means not overpromising or misrepresenting the products you’re promoting, even in a small way. (For instance, don’t say the camera you’re promoting has 20 megapixels when it really only has 15.) Now, of course innocent mistakes and typos can still happen to anyone, so double-check everything you write about the products you’re promoting to make sure it’s accurate.
Stands for Return on Advertising Spending, also shortened many times to Return on Ad Spend and can also be referred to as ROI. It refers to the amount of money made as a result of a specific advertising campaign. To find the ROAS of a campaign, you take the revenue divide it by the ad spend and multiply the result by 100. The result is presented in percentage form. Example – if you spent $200 to run a campaign and you made a gross profit of $600, you would take $600 (revenue) and divide it by $200 (ad spend) to get 3 and then multiply that by 100 to get 300 – displayed as a 300% ROAS. The amount over 100% using this method of calculation is your profit. In this example, that would mean you received a 200% profit on the campaign.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.
If you're not technically inclined at all, register your domain wherever you set up your hosting. Otherwise, you can save a few dollars by choosing a lower-cost provider. This is not a big deal for one or two sites, but it can be for 10 or 20. GoDaddy is a good option because it offers great domain management tools and at a low cost annually. One of the least expensive and reputable in the market is 1&1. Prices start at the low end of the spectrum for the first year with increases, sometimes significant for each subsequent year, depending on what plan you choose.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing.
Third, you have to actually create the product. Since creating a physical product usually comes with huge investment and risks, I’ll only show you ways to create digital products. These are the best place to get started since they typically only require your time and little or no money. For more on product research and how to find your next blockbuster product, do read 10 Better ways to do Amazon Product Research. With SellerApp not only will you get product ideas, but also uncover product ideas based on keyword search volume and their monthly usage. Try SellerApp today for free to uncover your next product.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
Effectively, these advertisers have a couple of choices. They can use an affiliate network that acts as a go-between, connecting the advertiser to affiliate marketers and managing the tracking and payments in exchange for a service fee. Or the advertiser can license affiliate-tracking software to deploy on its own servers or as a cloud-based service.
Avoid ‘affiliate theft’ at all costs. There are several illegitimate methods of increasing your commissions, which are collectively referred to as ‘affiliate theft’ or ‘commission theft.’ As such, you’ll need to make sure you only use proper, disclosed links at all times. Otherwise, you might end up like the scammer who used affiliate theft to steal $28 million from eBay.
The two main parties involved in the affiliate relationship are the merchant (sometimes also called “advertiser”), and the affiliate (sometimes called “publisher”). There are different ways to run, manage and promote affiliate programs, which involve more parties in the relationship, but the two main participants (without which the existence of the very marketing channel would’ve not been possible) are: (a) the party that has the product (or service), and (b) the party that knows how to sell it.