Process-specific tutorials: You can also provide your readers with an in-depth process tutorial. For example, a DIY blog could write a tutorial blog post on “How to refinish an antique dresser” or a food-based blogger could describe “How to can your own tomatoes.” In each of these, all of the products you need to accomplish these outcomes would be links to Amazon.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
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