Amazon Associates is one of the first set of affiliate marketing programs which was launched in 1996. This program has a track record of over 12 years of developing solutions for helping website owners, developers and sellers on Amazon make money by advertising tons of used and new products from amazon.com and its subsidiaries like SmallParts.com and Endless.com.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates. 
Affiliate marketing is a popular way for new and experienced marketers alike to make money online when they already know what to sell. A lot of people make money through it, some even make a very good living off of it. Learning how to get started with affiliate marketing can be easily done. Now, I am going to assume you know a thing or two about affiliate marketing and are ready – nay, eager! – to get started. In this post, I am going to introduce you to four popular affiliate programs that are perfect for beginners. They all have features or assets that make transitioning into affiliate marketing for beginners worthwhile. Let’s get you started on earning some commission!

I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.

Translation: Amazon won’t let you join their affiliate program if your site is involved in anything illegal, deceptive, violent, or hateful. But even if this doesn’t describe your site (and I hope it doesn’t!), keep in mind that sites of an “adult” nature may not be allowed either. Also, even if your site is totally family friendly, if it’s focused on kids it may not be allowed, as Amazon says it won’t accept sites directed toward kids who aren’t teenagers yet.

It doesn’t let the link influence its decision of whether to include or omit anything it deems worthy of inclusion, as to do so would damage its trust rating. There’s a lot you can learn from taking this stance. Remember, your site should be built with your visitors in mind, not profit. Take care of your visitors and the profits will take care of themselves!
First, Amazon has something that tops all the others. You could call it brand equity, or trust, or name recognition. People know Amazon, and they trust it as a source to buy stuff. In 2017, more people started their product searches on Amazon than anywhere else—49 percent compared to 36 percent for search engines like Google and 15 percent for retailers themselves.

Before you promote your site, you want to have some substantial content there. Write several product reviews. Have at least two to three in each category you've created. You may also want to create categories for articles, news, and commentary about your topic. The more content your site has, the better. And the great thing is that while you're writing all this, the search engines are getting notified automatically, assuming you turned on the necessary notifications.


This is my first comment on your blog and I am really impressed by the quality of the content! You said that Amazon is famous but it’s complex and I agree with you upon that. As a beginner, I don’t think it’s a good idea to join complex affiliate programs. I recently published an infographic about affiliate marketing sats (https://www.earnyfy.com/affiliate-marketing-stats-2016) amazon was not the list of top affiliate networks used by affiliate marketers. I think Clickbank is good for the beginner. And another I think liked is that telling people that it’s not as easy as it sounds. Most people think making money is really and when they know the truth they call it a scam and give up.
Readers are in the mood to spend money and are eagerly looking for products to purchase as presents. If it fits your blog well, write a “best gifts” post for your audience.Create multiple pin images for the post and promote the holiday pin images starting in October. You can visit the Pinterest business blog to know when to start promoting your seasonal content.
The amount of time a Cookie set by someone clicking on your affiliate link has to show a conversion before you are no longer credited with a sale even if that user eventually ends up making a purchase. The standard length of a Cookie is typically between 30-90 days. Anything below 30 is considered low/short while anything above 90 is considered to be healthily above average.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 

When deciding which programs to sign up for, you should first look at what products they want you to promote. Most importantly, they’ll need to offer products that are popular in your selected niche. Therefore, look for brands that speak to your target market, and see if they offer affiliate programs. For example, if your site is about running websites, you could look for web hosts with their own affiliate programs.
Affiliate marketing can be a big source of revenue. The key to maximizing your affiliate earnings is to provide additional value and to engage your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid if or when a specific action is performed. The action might be something as simple as signing up for a newsletter to submitting their zip code information up to having a sale completed. Regardless, you are not paid until you've compelled your readers to take some type of action.
This site might seem authoritative, but it doesn’t really cater to the visitor. As you can see the site contains a ton of ads, and doesn’t do much to provide a good reading experience. The content is long, but it’s also very hard to read. You could easily create a site that reviews this product and provides a better reading experience and higher-quality review.

When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
I just LOVE your writing style, Christina! I recently purchased the Making Sense of Affiliate Marketing course, but have yet to really dig in. I had NO idea all of those crazy complications with Amazon! I’ve already been rejected once 😛 But luckily, though my ego was bruised, I pressed on and am now on round 2 (with no success so far..lol) Hopefully with this post and the course I will make something in the next 90 days!
1. EasyAzon flat-out didn’t work, and their customer service was the absolute worst. 2. Genius Links worked, but often the same products wouldn’t be available on other Amazon sites, and the link would redirect to another product or a search page full of irrelevant products… not ideal. Plus, I was getting more clicks, but not enough international conversions to justify the $9 a month [seriously guys, Amazon does not pay well haha]. Long story short: this is a complication to be wary of!
Recently, our friend Kent from Nicheup gave me an interesting insight. According to his findings, massive organic social share is good enough to rank an article to the first page of Google. Whether that is applicable to your situation or not, you have to make sure that you are using social media for your website. Consider your website as a company.
Building a successful Amazon affiliate site does take a lot of work. But, even if you’re a beginner it’s a great way to learn the fundamentals of working online. The steps above gave you everything you need to know to get started creating your very own website. Now it’s time to get to work! Remember, success will only come with consistent and sustained effort.

Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.


I have found that one size doesn’t fit all. Rather, specific types promotions of particular products work well with Amazon. I have also had some success by getting people in the Amazon door for other reasons. For example I’ve experimented a couple of times on dPS with running a posts that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy. The result was 350 comments (a fun community building exercise) and quite a few sales and commissions!
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.

And remember, whether you decide to use paid advertising or a free blog to promote Amazon products through the Amazon Associates affiliate program, there will be a learning curve involved. Don’t expect success right away. But if you stick with it, you’ll find the exact formula that works for you and your target audience. After that, it’s like a cash machine pumping money into your bank account 24/7/365. So have fun and enjoy the process!!


First, you can use Facebook Advertising and link directly to Amazon using your affiliate link. What you need to do here is find something that has extremely high demand, such as halloween costumes in October or the most popular kids toy during the Christmas season. Don’t just choose anything, go with something you KNOW is in demand. Then, you need to be very highly targeted in your advertising. With Facebook ads, you can target very specifically including by profession, age, sex, religion, whether they have kids or pets, own or rent, are in a relationship, etc. Narrow down as much as you can and target your ad to that specific group.
You’ll also have a better understanding of your target audience’s needs and desires. This is essential since it helps you build trust with your visitors. If they feel like they can rely on your judgment and recommendations, they’ll be more likely to click on your links and make purchases based on your suggestions. Therefore, the best niche will have plenty of potential consumers and will be something you can create knowledgeable and trustworthy content about.
Affiliate marketing also gives you the freedom to choose what you promote. In other words, it offers you the luxury of being picky. Not only do you get to decide precisely which programs to work with, but in most cases, you’ll even select the individual products and services you want to promote. As such, you always have full control over what’s featured on your site.
Effectively, these advertisers have a couple of choices. They can use an affiliate network that acts as a go-between, connecting the advertiser to affiliate marketers and managing the tracking and payments in exchange for a service fee. Or the advertiser can license affiliate-tracking software to deploy on its own servers or as a cloud-based service.
Be patient. Finally, affiliate marketing rarely leads to overnight success. Instead, it usually requires a lot of time and effort to slowly generate traffic and build an audience. This is especially true if you’re starting with a new or low-traffic site. It’s essential that you don’t expect quick results, and are ready to put in the work needed to grow your site and commissions.
One of the main reasons why most newbie affiliate marketers give up after 3 months is the fact that they can’t build up traffic to their affiliate website. It’s a thorn in most marketers’ sides, but one that can be easily resolved if you put the effort in. Below I have covered a few areas that will get you good targeted traffic to your affiliate deals.
Is this because WP is now blocking outside adds on free accounts? WP recent advised users that ads may appear on free accounts. I saw that WP has a plugin just for Amazon posts, but any plugin requires a business account. In looking at the pay-to-play WP account details, it looks like one has to buy the second level account in order to “monetize your website”.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.

Hiding content on a webpage or hiding affiliate tracking code in links. Hiding content on a webpage is bad as it is against the guidelines of the mainstream search engines such as Google. Hiding affiliate tracking in a link is an acceptable and widely used practice. If you'd like more information, I wrote an article on why and how I cloak affiliate links.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy
The dollar amount of commissions an affiliate has to accrue before being paid. Some merchants set a minimum payment threshold themselves (to lower accounting costs by paying less frequently to people sending very few sales) while others allow the affiliate to do so (usually to avoid receiving frequent smaller checks and instead receive one larger one).
The dollar amount of commissions an affiliate has to accrue before being paid. Some merchants set a minimum payment threshold themselves (to lower accounting costs by paying less frequently to people sending very few sales) while others allow the affiliate to do so (usually to avoid receiving frequent smaller checks and instead receive one larger one).
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don’t think so. Don’t market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
Affiliate marketing owes its birth and first developments to CDNow.com and Amazon.com. Back in November, 1994 CDNow started its Buyweb Program — the first online marketing program of its kind at that time. Amazon continued this pattern in July 1996 with its Associates Program. Amazon claims that currently the number of their affiliates worldwide exceeds 1 million associates. (A Practical Guide to Affiliate Marketing, p. 11)

Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[39] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Almost nobody buys just one thing on Amazon at a time: This is one of my favorite aspects of marketing for Amazon. When someone clicks through your link to purchase your recommendation, they will probably purchase additional products. You get a commission for everything they purchase after they click through your link (more about this later in the post).
Hey Jan, glad it made you think. As you've found out it's not easy to rank #1 on Google especially when so few people will link to your product reviews. You need to tackle a specific niche with a focused target audience as a whole and build a community of like minded people around your site in order to make any significant income online sustainably and for the long term.
Great post, Sean! I have been using Adsense for the most part for two years now and each year, due to great content, my income has doubled. Thanks for all the great content, and this is sure to open my eyes a bit more to the likes of Amazon, which, I will admit, I have been ignoring due to the way they treat their affiliates. But, maybe it’s just me being a turd….
Affiliate marketing also gives you the freedom to choose what you promote. In other words, it offers you the luxury of being picky. Not only do you get to decide precisely which programs to work with, but in most cases, you’ll even select the individual products and services you want to promote. As such, you always have full control over what’s featured on your site.
Did you know that Commission Junction is one of the oldest affiliate marketing programs? That means they are a trusted company working with a lot of big brand names. That is a very valuable asset. Don’t think it will be easy, you will have to work hard for it, as Commission Junction standards are high. But it’s all well worth it. Products from these big brands will sell much easier, especially if your audience is already buying them. Working with Commission Junction can be hard work, especially for beginners. But, the brands that Commission Junction provides is why the company is highly recommended regardless. Nothing worthwhile is easy I suppose, even if you’re just starting out.
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort. 

Thanks for a nice job. I am currently promoting some of the affiliate programs listed here and making a few dollars from them. But I must say that making money from affiliate programs is not rocket science; it requires hard work and perseverance. Affiliate marketing keeps evolving daily and any serious affiliate should be ready to change tactics and invest time and money in order to beat the competition.
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don’t think so. Don’t market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
Return on Investment. I can be calculated via the same method as ROAS, but in the interest of diversity, I'll show you an alternate option to calculate it. To calculate the ROI on a campaign, you can take the gross profit from running the campaign minus the cost of running the campaign and divide it by the cost of running the campaign and times it by 100 to get a percentage that the investment returned. Example – if you spent $200 to run a campaign and you made a gross profit of $600, you would take $600 (gross profit) – $200 (campaign cost) to get $400 and then divide $400 by $200 (campaign cost) to get 2 and multiply that by 100 to find a 200% ROI for the campaign.
In my experience, it’s product-related blogs that tend to do best with Amazon. Most blogs probably have at least some possibilities (for example here on ProBlogger I occasionally link to a book that relates or a computer or electronic tool that I think might be useful to bloggers) but the reality is that this blog will never convert as well on Amazon as my photography site.
A two-tier affiliate program allows affiliates to not only earn commissions on their own sales, but to also get a percentage of the commissions (usually much smaller) earned by people they've recruited into the affiliate program (either directly because they knew them or indirectly – meaning someone signed up to be an affiliate by using the first affiliate's link).
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website. 

So an effective affiliate marketing program requires some forethought. The terms and conditions have to be tight, especially if the contract agreement is to pay for traffic rather than sales. The potential for fraud in affiliate marketing is a possibility. Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect; they can populate online registration forms with fake or stolen information; they can purchase adwords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone be monitoring affiliates and enforcing the rules. In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world.

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