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First of all, it’s a low-risk and inexpensive business. The bare minimum for getting started as an affiliate is having a blog, a website, or even just a social media profile. This makes it a very cost-effective method for earning money. It also means you don’t have to commit a lot of cash up-front since you can start small and grow your marketing efforts over time.
Naturally, it’s crucial to choose a niche that’s financially viable. This means you need to find a subject that enough people will be interested in. That may seem tricky, but there are actually a lot of options you can choose from. Performing keyword research is also a smart idea at this stage, to find out what keywords are driving the most traffic via search engines.
When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.
If you create a product or service then affiliate marketing can be used to generate buzz and ensure a successful launch. Successful affiliate products stand the test of time and business ideas span across several industries and verticals. It is also highly effective at generating leads, trials, and sales. Since you only pay commission after a genuine sale is made, there’s a minimal amount of risk involved. Once you set up your program and find affiliates, it’s a relatively self-sustaining channel that basically manages itself. This frees you up to pursue new marketing initiatives or focus on other areas of your business.
This is like a free graduate level college course every month available just for the reading. And unlike most college professors, these guys and gals are actually earning in the real world. Michelle made well over a million USD last year from mainly affiliate programs,AFTER she paid her running expenses and US taxes. She sure didn't do it by reviewing bicycle pedals 😉
Affiliate marketing on Amazon may not make you rich (at least right away), but it’s a really solid, reliable place to start. And even though the commission rates may not be as high as some networks, your likelihood of a sale is greater on Amazon. Plus, you can get a share of a customer’s entire cart if they click on your affiliate link—even if they end up buying something different from the original product you promoted. And the fact that it’s the most popular online marketplace in the Western hemisphere is nothing to sneeze at!
Affiliate marketing success can lead many to believe this is an easy way to make money online (passive income). However, It takes a lot more than an online course, a few domain names and Amazon products to become one of the real success stories. Although the internet is flooded with business models and marketing tips, it is simply pretty darn difficult to start leveraging this channel effectively.
Knowing this, many affiliates using the Amazon Associates affiliate program simply use the sales of cheaper items as a way to boost their commissions on the larger items they promote. You won’t be able to sell nearly the number of high end digital cameras as you can e-books, so the e-books simply help to raise your commission percentage when you do happen to sell a $1,000 camera.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.