Affiliate marketing has increased in prominence with the internet age. Amazon popularized the practice by creating an affiliate marketing program where websites and bloggers put links to the Amazon page for a product being reviewed or discussed in order to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay for performance marketing program where the act of selling a consumer on a product is outsourced across a potentially vast network.
Many affiliates struggle to make enough profit from the sales they make to allow them to reinvest that money into more content or marketing. Once you do find a product that people can and will buy online, make sure it offers enough commission per sale to make it worth your while. There’s little sense in promoting light bulbs for 1% profit per sale.
I have found that one size doesn’t fit all. Rather, specific types promotions of particular products work well with Amazon. I have also had some success by getting people in the Amazon door for other reasons. For example I’ve experimented a couple of times on dPS with running a posts that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy. The result was 350 comments (a fun community building exercise) and quite a few sales and commissions!
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Finally, when promoting an affiliate product on Amazon to your audience, offer to help them with the product. Be a source of support. If people have questions or people want to know more about the thing you’re promoting, make their decision easier and offer them that support! But, you might think, am I going to have people beating down my door asking for help with the product? I’m too busy for that! Here’s the thing. Very few people will actually take you up on that offer. But a lot more people will see your offer of assistance and appreciate it. They’ll see you as an authority figure, and someone they can trust to help them out if they need it, someone who stands behind the products they promote, even if those products aren’t your own.
Ohhh making that first affiliate sale might be the greatest feeling ever, even if it’s 18 cents. Here’s the sad thing though: most networks will have a minimum payout threshold that’s typically $50 or $100, so it may be a LONG time before you see the money. I used to be an affiliate for BlueHost, and after my first sale, I was stoked to see $65 in my affiliate report!! Legitimately, I felt like a millionaire. Unfortunately, BlueHost has a minimum payout of $100, so that money went untouched until I made another sale, but even then…
Thank you for the detail step by step article on Amazon affiliate website. I am from India and want to start a new niche affiliate. My question is how to target all international amazon local sites? Is there any tips available? I want my site to work such a way when a visitor from USA comes to site, then it shows the same content but links for amazon.com and when anyone visits from India it shows links from amazon.in
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
It’s a little silly how often people overlook this step. The simple math is, if you have more eyeballs on your affiliate links, the more likely you’ll make sales. Sure, that’s a bit of an oversimplification buuuut it still holds true that you should be trying to gain traffic on these posts anyway. So, remember the importance of promotion! It’s not enough to just write killer affiliate posts.
This online marketing strategy is suitable for lots of different business situations. If you want to launch a new product or service with a bang and generate buzz from the start, having an army of affiliates (that have an interest in revenue sharing) can help. Besides selling a physical product, affiliate marketing can also increase your website traffic and generate more leads, so you drive more sales of an existing offering to new audiences. To really drive an effective at this channel, working with a firm who specializes in affiliate management is a sure-fire way to bypass any learning curve, leverage existing relationships and turn up the heat on results.
Use analytical tools like Google on your website. It will give you and idea as to the demography of people visiting your site. This will enable you to choose the right products to be affiliated with to increase. Sale. Example if people visiting your site are young from age group of 18 to 30 and you are affiliated with products like home decor or redecorating kitchen. It will not fly. Change your affiliate to cater to the audience of your site.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
If you're not technically inclined at all, register your domain wherever you set up your hosting. Otherwise, you can save a few dollars by choosing a lower-cost provider. This is not a big deal for one or two sites, but it can be for 10 or 20. GoDaddy is a good option because it offers great domain management tools and at a low cost annually. One of the least expensive and reputable in the market is 1&1. Prices start at the low end of the spectrum for the first year with increases, sometimes significant for each subsequent year, depending on what plan you choose.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.
In regards to affiliate marketing, click fraud most often refers to generating “fake” clicks to a merchant program that is based on a PPC compensation method. The fake clicks (which can be generated in a manual or automated fashion) have no chance of converting for the merchant since the traffic clicking the ads have no real interest in the product or service the merchant is selling.
Refers to a product being returned or a sale “falling through” that you were already paid for. Since the sale didn't actually finalize, the merchant will deduct the amount you were previously given in commission for that sale from your affiliate commissions. In lead generation, this can also occur if the merchant decides the leads sent were unqualified or fraudulent in nature.
Knowing this, many affiliates using the Amazon Associates affiliate program simply use the sales of cheaper items as a way to boost their commissions on the larger items they promote. You won’t be able to sell nearly the number of high end digital cameras as you can e-books, so the e-books simply help to raise your commission percentage when you do happen to sell a $1,000 camera.
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.