Recently, our friend Kent from Nicheup gave me an interesting insight. According to his findings, massive organic social share is good enough to rank an article to the first page of Google. Whether that is applicable to your situation or not, you have to make sure that you are using social media for your website. Consider your website as a company.
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From a publisher’s perspective, affiliate marketing involves the promotion of a product or service that your audience is likely to purchase. To do this you might create detailed blog posts, infographics, or step-by-step video guides to using it on YouTube. You may choose to host a resource page on your blog that lists all of your favorite products or send an email to your list with your top shopping picks for the week. You might even invest in pay-per-click campaigns to drive visitors to a landing page that includes your affiliate links.
When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
Let's look at the affiliate program of a fictional company called Daisy's Emporium. Daisy's Emporium sells all kinds of things online for a very reasonable price. Everybody knows about this store, and almost everybody has made a purchase online through this store. It's a trusted store. On its website, Daisy's Emporium mentions its affiliate marketing program and how it pays each affiliate 10 percent of each sale they make. That's a pretty good percentage, especially since most customers of Daisy's Emporium make a purchase of at least $100. A 10 percent commission from a $100 order is $10. If you spend one hour working on your affiliate marketing and make five sales, then you could potentially earn $50.
Just like ClickBank, Commission Junction is an advertising platform that works with suppliers. Commission Junction works with big brand names. But they are still a middleman. You won’t be working or dealing with the individual companies yourself, which can be nice and can be a pain. Commission Junction does have higher requirements for joining their program. It’s not impossible if you’re serious about affiliate marketing.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy
About 80% of the emails you send to your list should be more helpful than any other email they received that day. You must provide exceptional quality and figure out how to make peoples lives easier or better through the emails you send them. This is the perfect setup for the other 20% of your emails – sales emails! Now, you don’t have to give a hard sell. For example, in October, you could send an email with “The Top 10 Dog Halloween Costumes Of The Year!” Include goofy pictures of dogs wearing ridiculous looking costumes and link to Amazon where people can buy those costumes if they want to. See how easy it is to “sell” through email marketing? You don’t actually have to SELL at all!
Okay, so far we’ve talked about some of the key strategies for success as an Amazon affiliate, focused mostly on the positives—the what to dos—along with a few things to avoid. Now let’s talk about a few more things on the negative side of the equation: the practices you need to avoid if you want to grow your affiliate income (and yes, avoid getting in trouble with Amazon).
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
After being accepted into an affiliate program, marketers receive a unique URL that includes their affiliate ID. They share that unique URL with their subscribers, site visitors, and social networks via text links or ads. When someone clicks on that link, affiliate software records that click and any resulting product sales in the affiliate’s account. When commissions reach a pre-determined threshold, the affiliate is paid.