Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
I am new to this website and the funny thing is that l was looking for an objective analysis on starting an Amazon affiliate site. Your review on this issue is the BEST that i have ever seen in the last 3 years. This article was a joy to read. It was detailed, honest and very hard hitting especially when you are trying to get readers to understand that they MUST diversify their traffic sources and STOP relying on getting to first page on Google. As a result of reading your article l am changing my digital marketing services, affiliate marketing and , e-commerce strategy. I look forward to hearing new and innovative ideas from you on internet marketing. Keep up the great work!!!
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Your web host is responsible for hosting all of the files necessary for your site to function. When choosing a web host you’re going to have a variety of options to choose from. Some will be dedicated towards sites with large volumes of traffic, while others will specifically host WordPress sites. We offer a detailed breakdown of hosting options here.
Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.
Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s product/service and get remunerated for every sale, visit, or subscription sent to the merchant. The most frequently used payment arrangements include: pay-per-sale, pay-per-lead, and pay-per-click compensations. Affiliate marketing is one of the most powerful and effective customer acquisition tools available to an online merchant today. You decide what commission to pay, and pay only when results (sales, leads and/or clicks) are obvious.
Ahh thanks for the kind words. Glad you found the post helpful. I would focus on building up a good base of content first before adding affiliate links, because like you said, some programs might not accept you if your blog is still so new. 2 posts is a nice start, but I’d definitely work your way up to 10-15 posts, enough to “fill up” the blog before you apply for affiliate programs. That’s just my opinion though! The other thing about starting too early is that you haven’t really established authority or a solid audience that trusts you yet, so the odds of readers making purchases through you is much lower as well. Focus on content first, then programs! The good thing is, you’ve taken Michelle’s course, which I thought was super helpful in terms of getting in the right mindset for affiliate marketing. Now that you know what sort of content works, you can get a good strategy set out from the beginning. 🙂 Best of luck!
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it's a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog.
Small-scale bloggers like Robey won’t be the only ones hit by the rate changes. Publications like The Wirecutter have built thriving businesses entirely on affiliate payments, which are made by vendors like Amazon whenever a referred customer buys a product. Though a number of companies offer similar programs, Amazon’s affiliate system is the most lucrative, and auto-tagged product links have become a significant part of many online businesses’ revenue. (That includes The Verge, which auto-generates affiliate links in some cases.) Though the relationship can be lucrative, it’s also entirely subject to Amazon’s discretion — and as Robey and others are learning, it can often change with little to no warning.
To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more.
I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a ‘surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.
In order to do this properly, you should find a specific niche to get involved with. You’ll notice on my site, I focus almost exclusively on dog food. If you simply start up a generic review blog and start reviewing every product at Amazon, your site visitors will not see you as an expert, the search engines wont understand what your site is really about, and in the end, you’ll have a tough time earning anything in return. But, if you become the expert in a specific line of products, then you have a real chance of building some authority. At that point, all you need to do is write some honest and detailed reviews with special links you receive through the Amazon Associates affiliate program member login. The more detailed your reviews the better.
Along with that, Amazon is a complete SELLING MACHINE! What I mean by that, is they have drilled their conversion rates down to the last detail. Typically I can convert traffic I send to Amazon from my affiliate sites around 12%. The reason why it works so well is that the moment people land on Amazon, they are automatically switched into "buyer mode". Meaning, they know the only thing left for them to do is BUY. What that means, is all you have to do is get people to Amazon's site, and they literally do the selling for you.
As with your niche, your approach to implementing links will depend on your site’s purpose. Feel free to experiment with different strategies, but always remember that your focus should be on providing value to your audience. If you fail in that task, visitors won’t trust you, click on your links, or return in the future. Make sure you write quality content, therefore, and keep an eye on your conversions to see what’s working (and what’s not).
But beyond these specific points, promoting affiliate products on Amazon really involves the same ground rules that apply to affiliate marketing in any form or on any other site or network. That is, know the products you’re promoting, be honest in how you represent those products, and give people enough information to make an informed decision about the product.
Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
Affiliate marketing as a monetization stream is perfect for bloggers, because we recommend things on a daily basis. It’s also a largely passive way to make money, which frees up your time to do other cool things, like travel and eat your weight in pie. Long story short: affiliate marketing is one of the best ways to monetize your blog, so you should read on to learn all about it!