^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Although I have never done much affiliate marketing, Peters's AFFILIATE MARKETING FOR BEGINNERS seems to me to be an excellent introduction. It surprised me that a lot of the material presented was useful for making money online in other ways than affiliate marketing. For example, there are recommendations concerning outsourcing content, on- and off-page search engine optimization, and press releases. I am not unfamiliar with such topics, and the recommendations seem very good. The whole book is clearly organized and well-written. There is even a bonus e-book provided at its end. This book is an outstanding value.
Ah, my favourite section. SO, by now, you guys should know that I hate crappy advice. Wellll, I feel like the Internet really let me down with affiliate marketing, because there’s so many small considerations and details that people rarely mention in the beginner guides. SO, here are some sad truths to be wary of (that I had to learn the hard way):
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Yesterday I earned $506.03 from Amazon. It was actually a pretty good day, higher than average. One might think the higher than normal figure came from selling some big ticket items but that wasn’t the case. The highest commission for the day was a $21.34 commission. The vast majority of the sales were books sold from my list of photography books, which we promoted on social media recently.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
Did you know that Commission Junction is one of the oldest affiliate marketing programs? That means they are a trusted company working with a lot of big brand names. That is a very valuable asset. Don’t think it will be easy, you will have to work hard for it, as Commission Junction standards are high. But it’s all well worth it. Products from these big brands will sell much easier, especially if your audience is already buying them. Working with Commission Junction can be hard work, especially for beginners. But, the brands that Commission Junction provides is why the company is highly recommended regardless. Nothing worthwhile is easy I suppose, even if you’re just starting out.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
MoreNiche is one of the few affiliate networks that offer free affiliate training and ongoing personal support in this way. Many people who don’t know about our network currently pay out hundreds, if not thousands of pounds on affiliate training courses, seminars and even personal mentors each year. But they only learn the same information we give away for free once you’re working with us!
I do find the rejections strange sometimes, and you are SO right that often there doesn’t appear to be a good reason. Just yesterday I got a rejection from a program I applied to months and months ago citing that “my site wasn’t a good fit”, but I had actually been accepted to them through CJ Affiliate when I first applied and have been generating pretty consistent sales haha. Oh well! Guess we’ll never know the “inner workings” of it all, but thanks for reading Robert 😀
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Ohhh making that first affiliate sale might be the greatest feeling ever, even if it’s 18 cents. Here’s the sad thing though: most networks will have a minimum payout threshold that’s typically $50 or $100, so it may be a LONG time before you see the money. I used to be an affiliate for BlueHost, and after my first sale, I was stoked to see $65 in my affiliate report!! Legitimately, I felt like a millionaire. Unfortunately, BlueHost has a minimum payout of $100, so that money went untouched until I made another sale, but even then…
When deciding which programs to sign up for, you should first look at what products they want you to promote. Most importantly, they’ll need to offer products that are popular in your selected niche. Therefore, look for brands that speak to your target market, and see if they offer affiliate programs. For example, if your site is about running websites, you could look for web hosts with their own affiliate programs.
Great post, Sean! I have been using Adsense for the most part for two years now and each year, due to great content, my income has doubled. Thanks for all the great content, and this is sure to open my eyes a bit more to the likes of Amazon, which, I will admit, I have been ignoring due to the way they treat their affiliates. But, maybe it’s just me being a turd….
If you’ve decided affiliate marketing is right for your business, there are many different ways to go about it. It’s not the right strategy for every business. It depends on the kind of business you have. If you have a brick and mortar pizza shop, this probably isn’t for you. But for a retailer it can be a helpful tool. Brick Marketing sets up one web site that resells your product or service on other web sites. It’s performance-based marketing, paid by commission. Brick completes the whole process: Develops a strategy, writes program terms, writes banners and text ads to promote the site. They start by listening to what your business needs—the audience you’re looking to reach and who your competitors are. From there, Brick designs a successful affiliate program that works for your business. Picking an affiliate network—a group of web sites that represent your business interests—is another key part of the process. Then they launch the program and put a tracking system in place to illustrate how effective it is. The whole thing is completed in-house by Brick to get your affiliate program started. Down the line, they do monthly promotions and create affiliate programs to help. For their monthly full service program, Brick charges a flat fee of $2,000, which takes about 20 to 30 hours. This is a program that offers clients a full solution for their affiliate program.
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.