Ebates is a fan favorite. Even though they have been around for years, a lot of people still aren't using it. And it's easy money. Who doesn't love that? Because it crosses so many industries, it can be an easy program to promote. Even if you aren't in the save money/make money industries, if you are talking about your organizing your office or trip to Jamaica it's an easy mention. “Don't forget to stop by Ebates first to get 8% back on your The Container Store purchase” or “Get 12% back this week when you book your Hilton stay through Ebates.” Bonus points: Ebates gives people an extra $10 when they sign up and make their first purchase. And you get $15! (Plus bonuses.)
Many affiliates struggle to make enough profit from the sales they make to allow them to reinvest that money into more content or marketing. Once you do find a product that people can and will buy online, make sure it offers enough commission per sale to make it worth your while. There’s little sense in promoting light bulbs for 1% profit per sale.
It doesn’t let the link influence its decision of whether to include or omit anything it deems worthy of inclusion, as to do so would damage its trust rating. There’s a lot you can learn from taking this stance. Remember, your site should be built with your visitors in mind, not profit. Take care of your visitors and the profits will take care of themselves!
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.
If you are reading this post as an online marketer who may want to become an affiliate, feel free to drop me an email and I’ll be happy to guide you. You will find this video of help, but for an advice tailored to your needs, shoot me an e-mail, and I will be happy to find good matches for your website, PPC campaign, or any other online marketing initiative.
Successful affiliate marketing leverages the relationships between these parties to generate revenue. Publishers promote a product or service using their own unique affiliate link and consumers make purchases as a result. Tracking cookie technology is used to record consumer activity so that sales can be attributed back to the publisher. The network and advertiser use the cookie data to quantify results and calculate commission payments.
Most commonly offered by “Services”. With recurring commissions you are paid on the initial signup of the customer and continue to receive commissions as long as the customer continues to pay for the service. Example – if you refer a visitor to a hosting service that offers recurring commissions and they sign up, you will be paid a predefined commission for the initial signup and receive a predefined commission for every month the customer continues to stay with and pay their bill with that hosting program.
It’s also an incredibly low-risk marketing strategy with a high ROI. Most other promotional channels require some kind of payment upfront and there’s a chance that it may not work. In these cases, you’ve lost some precious marketing budget and not gained anything in return. However, with affiliate marketing, you’re only charged once a sale is confirmed. You can define the payment terms as 60 or 90 days to allow for refunds or processing issues. An affiliate agency will generally charge a nominal amount to cover overhead and then leverage their relationships to build your affiliate network. This format protects both parties cash flow and ensures you’ve already received the money from the customer before you have to pay the affiliate. It’s a performance-based method that rewards top-performing affiliates who refer genuine customers.
So, there you have a comprehensive answer to the question – what is affiliate marketing? It can benefit a wide range of businesses and delivers a strong return on investment. The setup requires some initial work to define program terms and create promotional content for affiliates to use. However, once this is completed, affiliate marketing can be a relatively passive source of revenue.
When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
With the basic terms clarified, let’s get an overview of how you can best get started with building your affiliate marketing business on Amazon. As I said, there are basically two sides of the affiliate marketing equation that you can choose from, you can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.
It seems nowadays many bloggers are obsessed with this monetization stream, clamouring to find out how they, too, can make money off blogging through affiliate sales. This popularity has led to one very negative consequence: information overload, and not enough answers. After a few email exchanges, I realized some newbies were petrified of asking basic questions… in fear of sounding dumb.
URL masking: Often, you’ll find that affiliate links are a real, million character eyesore. It’s likely that your links will look like Merchant.com/dlfjlfjlfjdskljdfgimmeallyourmoneyalajdlkaf2131032klfjfdjldsjf. And let’s be honest, few people are going to want to click on that. URL masking is therefore when you create a prettier, cleaner “vanity URL” that makes your links more clickable. Some people use bit.ly, which has tracking purposes, or the WordPress Plugin Pretty Link.
Affiliate marketing helps publishers get rewarded for the role they play in shopping journeys. If a publisher adds an affiliate link to a merchant in their content, they’ll receive a commission for every sale driven to that merchant as a direct result of someone clicking on the affiliate link. Publishers can add as many affiliate links to an article as they like, but they will need to build each individual link manually which can be time consuming.
It’s a little silly how often people overlook this step. The simple math is, if you have more eyeballs on your affiliate links, the more likely you’ll make sales. Sure, that’s a bit of an oversimplification buuuut it still holds true that you should be trying to gain traffic on these posts anyway. So, remember the importance of promotion! It’s not enough to just write killer affiliate posts.
But beyond these specific points, promoting affiliate products on Amazon really involves the same ground rules that apply to affiliate marketing in any form or on any other site or network. That is, know the products you’re promoting, be honest in how you represent those products, and give people enough information to make an informed decision about the product.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Aside from the obvious advantages of running your own business, being able to work online from anywhere at any time, and having the freedom to choose just how hard you work, there are a few other perks. Affiliates with a strong social following (also known as influencers) can expect to receive freebies from advertisers looking to boost their brand awareness.
The easiest and most common way to start building an audience for a website is via social media. Depending on your niche and industry, you can choose from Facebook, Twitter, Instagram, Pinterest and several other niche and location-specific networks. Building up an engaged and interested following on social media is a great opportunity to build relationships and once you have their trust, promote your products and services to them.
So, if you’re still wondering – what is affiliate marketing? Or have other questions related to how it works and the first steps to get started, then our team can help. Our digital marketing team are specialists in this area and always up-to-date with the latest affiliate management technologies. These program managers can advise you on the best approach for your business, whether you’re a small start-up or large enterprise.