Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
With the basic terms clarified, let’s get an overview of how you can best get started with building your affiliate marketing business on Amazon. As I said, there are basically two sides of the affiliate marketing equation that you can choose from, you can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
Visit the Amazon Affiliate program’s website to create an account. Visit http://affiliate-program.amazon.com and click “join now for free” in the top right corner of the screen. Sign into your existing Amazon account if you are already an Amazon customer by entering your email address and password. Click “sign in using our secure server” after you’ve finished.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
In my experience, it’s product-related blogs that tend to do best with Amazon. Most blogs probably have at least some possibilities (for example here on ProBlogger I occasionally link to a book that relates or a computer or electronic tool that I think might be useful to bloggers) but the reality is that this blog will never convert as well on Amazon as my photography site.
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
Perhaps most importantly, though, successful affiliate marketing on Amazon is built on the same foundational principle that all affiliate marketing, and all online marketing and business, is based: trust. In the end, Amazon is another tool that helps you help your audience and build their trust further, by promoting products that will help them achieve their goals.
Just one thing probably you would like to update in this post is the list of themes for Amazon affiliate website. I believe 3/5 are not available in the marketplace now. So it’s little annoying when you go in search for a theme and read the whole lot of information and started liking it but later you figure out that theme is no longer available for sale.
This site holds no stock whatsoever. They are just promoting amazon products by ranking high for keyword terms around scooters “best pro scooter” “best scooters for kids”. People are searching for these terms in their thousands every month. They click on his amazon links, purchase products on amazon and then the owner of myproscooter.com will get commission on the whole basket.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
At Oberlo, we have our own affiliate program. If you’re interested, Oberlo is also part of the cj.com affiliate network. We want to help people with their drop-shipping businesses. And, we have many happy and successful customers. Word of mouth is important to us which is why we have a fantastic affiliate program. You don’t have to be a customer of ours to participate. You can earn 50% of recurring commission on every new paying customer. That’s $479 per new customers just for you. You can share a link on your blog, website, as well as social media account like Twitter or Facebook. Help us grow and join us as an affiliate.
Repetition is the key to success. It's probably not too surprising that I make a nice little chunk of change on Swagbucks every month. It's a service I use myself. I mention it in my newsletter regularly. It's also mentioned in 40 posts on my blog at the time of writing this email. FORTY. Whether it's Swagbucks or your favorite whisk, when a reader sees you mention something so naturally over and over again they eventually say, “You know. All this lady does is talk about this magic whisk. I better try it for myself.”
Ooh that makes sense! Yeah, surname would probably be a big one. I’ve also heard that they keep tabs on any old addresses you’ve registered and if the address is the same as someone buying from you, then that doesn’t count either. I can’t imagine they’d be able to know who ALL your friends are, but a good thing to be mindful of! When I first started I thought, hey, why not just make a FB post and tell everyone to buy off me? haha then I realized maybe it’s not that simple.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Even though I say that “content is not the only king“, by gosh it is dam important! If you haven’t got the information that your visitor wants then you can kiss your affiliate commissions goodbye. Excellent content is the main ingredient in your sale process so never just slap any old content up. See this article showing what I think quality content is.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
A third party who provides affiliate program management to a merchant. Affiliate networks provide the technology for tracking affiliate efforts, ensure that sales are properly tracked, commissions are paid to affiliates, handle reporting for both the merchant and individual affiliates and help expose the merchant to potential affiliates for their products and services. You can find a list of the more mainstream affiliate networks here.
Alright, I know that was a lot to digest, but if making passive income was easy, don’t you think we’d all be walking around, draped in velvet like the fancy people we truly are? Making money off blogging, passive income no less, is super difficult… and it takes hard work and dedication. With these basics out of the way, it is my genuine hope that you now feel (somewhat) less confused and more motivated than ever to tackle this beast. If you haven’t run away to the woods yet, you might be wondering, “ugh crap what do I do now?”
Amazon is known for sometimes coming down hard on sellers, affiliates, and other partners who don’t follow the rules. This is maybe the other big downside of being an Amazon affiliate—Amazon is big enough to boss you around if you step out of line, and there’s usually not much you can do about it. I’ve heard stories of affiliates having their accounts closed without any chance for recourse or appeal when they went against one of Amazon’s affiliate policies.
It is important for you to learn some basic HTML as well as basic concepts pertaining to running a website. It’s not really tedious to understand and within a short period, you will have a grasp of it. Relying on purchased software might backfire because it might not give you what you really need and when things go wrong you will end up spending more than you ought to. Take time to learn these things and you won’t regret it.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
So an effective affiliate marketing program requires some forethought. The terms and conditions have to be tight, especially if the contract agreement is to pay for traffic rather than sales. The potential for fraud in affiliate marketing is a possibility. Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect; they can populate online registration forms with fake or stolen information; they can purchase adwords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone be monitoring affiliates and enforcing the rules. In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world.