Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.
Is this because WP is now blocking outside adds on free accounts? WP recent advised users that ads may appear on free accounts. I saw that WP has a plugin just for Amazon posts, but any plugin requires a business account. In looking at the pay-to-play WP account details, it looks like one has to buy the second level account in order to “monetize your website”.

Tell your email list about it. If you have an engaged email list, and I hope you do, it will almost always outperform a blog post. You may choose to (sparingly) write a dedicated email about something you love, or just link to it as it fits naturally within your story. Or, add a P.S. to the bottom of your email if you have a special sale or coupon code to share.

If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.


Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s product/service and get remunerated for every sale, visit, or subscription sent to the merchant. The most frequently used payment arrangements include: pay-per-sale, pay-per-lead, and pay-per-click compensations. Affiliate marketing is one of the most powerful and effective customer acquisition tools available to an online merchant today. You decide what commission to pay, and pay only when results (sales, leads and/or clicks) are obvious.
About 80% of the emails you send to your list should be more helpful than any other email they received that day. You must provide exceptional quality and figure out how to make peoples lives easier or better through the emails you send them. This is the perfect setup for the other 20% of your emails – sales emails! Now, you don’t have to give a hard sell. For example, in October, you could send an email with “The Top 10 Dog Halloween Costumes Of The Year!” Include goofy pictures of dogs wearing ridiculous looking costumes and link to Amazon where people can buy those costumes if they want to. See how easy it is to “sell” through email marketing? You don’t actually have to SELL at all!

This is a HUGE one! A lot of people register for Amazon Associates at the beginning of their blogging career because they assume it’s just good to “get it out of the way”. Don’t!! *foams at the mouth* I repeat: don’t register until your blog is reasonably established and you’re quite certain someone out there will buy something off of your link. If you don’t net any sales within your first 90 days, your account will get shut down. You’re welcome to apply again, but by then, your fragile ego will be in ruins.
It’s a little silly how often people overlook this step. The simple math is, if you have more eyeballs on your affiliate links, the more likely you’ll make sales. Sure, that’s a bit of an oversimplification buuuut it still holds true that you should be trying to gain traffic on these posts anyway. So, remember the importance of promotion! It’s not enough to just write killer affiliate posts.
Great article. Thanks for writing it. I am right now picking my theme and building my wordpress. I have my hosting and domain name. What I don’t get though from the article is whether you have to apply to Amazon to be an affiliate or if they accept everyone. How does that all work? Like if I build my site and post links to amazon’s products, they wouldn’t have my details to pay me my commission. Do the templates do all that for you automatically? I am finding it hard to choose one because I want one that automatically integrates the amazon products without making my blog look like a shop per se. I’m going to have a look on the amazon site to see if there’s any clues there. But I thought that was the finishing and crucial touch, which forgive me, seems missing from your well explained and detailed article.
You can sign up as an Amazon associate straight away without a site. As long as you have the URL and it belongs to you. They won’t approve your site until you have made your first commission. So what I would do is get the site built and add all the content that you need. Make sure its finished. Then sign up to the Amazon associates, add in your aff codes to your review pages and then you just wait for your first sale. Make sure you read the amazon T&Cs so your site is compliant. If it isn’t then they will not approve your site.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience. 

Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[34] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.

Affiliate marketing as a monetization stream is perfect for bloggers, because we recommend things on a daily basis. It’s also a largely passive way to make money, which frees up your time to do other cool things, like travel and eat your weight in pie. Long story short: affiliate marketing is one of the best ways to monetize your blog, so you should read on to learn all about it!


Since you are going to do a lot of product reviews and recommendations, you are going to have to pick a topic that you have the passion for or something you have a wide knowledge of. If your passion is not within that topic, then you are likely to lose interest eventually. Therefore, it is pertinent to choose something of your interest. You can also find content writers and reviewers from Upwork or Fiverr!
Amazon is known for sometimes coming down hard on sellers, affiliates, and other partners who don’t follow the rules. This is maybe the other big downside of being an Amazon affiliate—Amazon is big enough to boss you around if you step out of line, and there’s usually not much you can do about it. I’ve heard stories of affiliates having their accounts closed without any chance for recourse or appeal when they went against one of Amazon’s affiliate policies.

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A page on your website or blog that informs site visitors what you do with their personal information – whether received via contact forms, etc or through any anonymous tracking methods. A website is required to have a privacy policy by many merchants to participate in their affiliate program. It is also required to use Google AdSense and Google Analytics.
Even though I say that “content is not the only king“, by gosh it is dam important! If you haven’t got the information that your visitor wants then you can kiss your affiliate commissions goodbye. Excellent content is the main ingredient in your sale process so never just slap any old content up. See this article showing what I think quality content is.
The Amazon Associates affiliate program uses a tiered commission structure to pay out to affiliates. The more you sell, the more you will earn. That’s why many affiliates will attempt to promote two different types of products – cheap and expensive. By promoting cheap products under $10, you will likely receive a lot of purchases. For example, many affiliate marketers will promote e-books that may only cost $5. Since Amazon only pays up to 8.5% commissions, you’re not going to earn much by selling a $5 e-book. However, making a lot of sales of smaller items helps to boost your sales count in the, which also boosts the amount of commission you receive. Here is the current Amazon Associates Affiliate Program commission structure:
Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog. Sign up here.
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
You don't need a tool, you need a good strategy. You have few products ready to be sold, so, to complete the process you need a traffic and conversion. You can have some paid traffic from social networks, search engines, forums and other advertising websites. For the conversion you need a well built website and attracting products that your visitors will want to buy.

Refers to a term often used in affiliate reporting that allows you to see how many unique people have clicked on your affiliate link versus seeing all clicks (Raw Clicks) that have occurred. If a person on their home computer clicks your affiliate link 3 times, then 1 of those clicks would be considered a unique click. What is defined as unique typically resets after 24 hours with most programs. So, if that same person in the above example comes back 6 days later and clicks on your affiliate link 1 more time, they would now account for 4 raw clicks and 2 unique clicks.
Great article. Thanks for writing it. I am right now picking my theme and building my wordpress. I have my hosting and domain name. What I don’t get though from the article is whether you have to apply to Amazon to be an affiliate or if they accept everyone. How does that all work? Like if I build my site and post links to amazon’s products, they wouldn’t have my details to pay me my commission. Do the templates do all that for you automatically? I am finding it hard to choose one because I want one that automatically integrates the amazon products without making my blog look like a shop per se. I’m going to have a look on the amazon site to see if there’s any clues there. But I thought that was the finishing and crucial touch, which forgive me, seems missing from your well explained and detailed article.
I have found that one size doesn’t fit all. Rather, specific types promotions of particular products work well with Amazon. I have also had some success by getting people in the Amazon door for other reasons. For example I’ve experimented a couple of times on dPS with running a posts that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy. The result was 350 comments (a fun community building exercise) and quite a few sales and commissions!
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Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]

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