So an effective affiliate marketing program requires some forethought. The terms and conditions have to be tight, especially if the contract agreement is to pay for traffic rather than sales. The potential for fraud in affiliate marketing is a possibility. Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect; they can populate online registration forms with fake or stolen information; they can purchase adwords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone be monitoring affiliates and enforcing the rules. In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Affiliate marketing owes its birth and first developments to CDNow.com and Amazon.com. Back in November, 1994 CDNow started its Buyweb Program — the first online marketing program of its kind at that time. Amazon continued this pattern in July 1996 with its Associates Program. Amazon claims that currently the number of their affiliates worldwide exceeds 1 million associates. (A Practical Guide to Affiliate Marketing, p. 11)
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.
If you are a music lover, it would be a good idea to promote it over books and even other products. All you need to do is listen to clips of a full album within a short period, say 10 minutes, get a good feel of it without you purchasing it and do a short review. If there is another niche you are passionate about, make sure you get a unique discovery about it. Of course, there are hundreds of thousands of reviews about these products all over the web but you need to make yours more unique to attract people to your site.
Companies have to decide whether their price points give them enough profit margin to also pay an affiliate for his or her sales. If a company doesn't have enough profit margin to pay an affiliate, then affiliate marketing won't be a financially viable option. Companies also have to consider the risk of an affiliate marketer misrepresenting the company. For example, an affiliate marketer might mistakenly claim that a particular lotion will make your wrinkles go away in two weeks, but in reality, the actual lotion product makes no such claim. An affiliate marketer could potentially cause problems for a company with such untested statements. Some affiliate marketers will say anything to make a sale, so companies need to weed these people out.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
That’s a great tip Sean, thanks! I was thinking about what you said in your post about some companies not putting that they have affiliate links and you having to do some digging and there are couple of companies/authors who made products I love and keep using, but I’m not sure how to go ahead and ask about the affiliate link. I read the post you linked below about asking for guest blogging, which I thought was a must-read, and so, if you think of doing a follow-up on this one, would love to read some of your tips and do’s and don’t about this. Thanks again, Sean, you’re doing some very inspiring work here!
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.
Give it all a try yourself: As a hopelessly stubborn person, I understand that sometimes you just want to try things out for yourself. No stress, friend! All these resources will still be around later, so if your gut tells you that it’s not time to buy a course or eBook, don’t force it. Test the waters for yourself and then see later whether or not you need the extra boost.
If you are reading this post as an online marketer who may want to become an affiliate, feel free to drop me an email and I’ll be happy to guide you. You will find this video of help, but for an advice tailored to your needs, shoot me an e-mail, and I will be happy to find good matches for your website, PPC campaign, or any other online marketing initiative.
Let's look at the affiliate program of a fictional company called Daisy's Emporium. Daisy's Emporium sells all kinds of things online for a very reasonable price. Everybody knows about this store, and almost everybody has made a purchase online through this store. It's a trusted store. On its website, Daisy's Emporium mentions its affiliate marketing program and how it pays each affiliate 10 percent of each sale they make. That's a pretty good percentage, especially since most customers of Daisy's Emporium make a purchase of at least $100. A 10 percent commission from a $100 order is $10. If you spend one hour working on your affiliate marketing and make five sales, then you could potentially earn $50.
Also referred to as “spyware”. Adware is usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most merchants will not work with affiliates who want to promote their offers via Adware. Get more information on affiliate adware.
Amazon has spent years perfecting the art of online selling and you’ll learn a lot about online marketing by observing how they do it. They constantly test different ways of promoting products and have evolved their site quite a lot over the years. See what widgets they use to promote related products, watch how they use reader reviews, and see the way that they describe products.
Now click on your blog posting link (Press This by default in WordPress). If you're using WordPress, you should now see two pieces of link code in your posting form, the first one ending with "Associates Build-A-Link >< /a >". Delete through that point. The second part is a link to the product with your Amazon Associate ID built in. Now just write your product review, choose the appropriate categories for it, and hit Publish.
Once you are done writing your review, the next thing is to post it live by clicking on your blog posting the link (on WordPress you will see it as the Press It! Icon). You will see two pieces of link code on the posting form if it is WordPress you are using. The first one ends with “Associates Build-A-Link>”. Delete all through that point. The other part is a link to the product having your Amazon Associate built in. So, go ahead and write your product review, select the most appropriate categories for it then click on Publish.
Do you have any opinions about sites that got hit with Google Fred for having too much affiliate content? I think one of your other sites got hit (not TYS) and I saw you add a lot of new content but it’s not going up much. The same thing happened to me; I had too much affiliate content and got penalized; added more content but it’s not helping. I am thinking of just starting a new site and redirecting links to the new site. I feel like this penalty is unrecoverable….
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.
There are two important links you need to make it easy. The first is the blog posting link which is at the bottom of the posting page of the blog software written as “bookmarklet”. Click on the link while holding down the mouse and drag it up to your Links toolbar on the browser you are using. This makes it possible to use a mouse click to blog a product.
And, of course, they all claim the same thing it is so easy a child can do it. Just hit the button at the bottom of the page before the time expires and they have to take the offer down because they can only let XXX number of people in and we only want those serious enough to use the system no tire kickers wanted. With this system, we are going to give you all these “FREE” extras and just look at what you can do with them. Blah, blah, blah they make it all look and sound so lucrative and why not that is exactly how THEY make their money RIGHT?
Amazon Associates is one of the first online affiliate marketing programs and was launched in 1996. The Amazon Associates program has a more than 12 year track record of developing solutions to help website owners, Web developers, and Amazon sellers make money by advertising millions of new and used products from Amazon.com and its subsidiaries, such as Endless.com and SmallParts.com. When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.
Don’t go insane and join a million at once… think first about what would make sense for you to endorse. If you’re a travel blogger for instance, becoming an affiliate for hotels, tours and travel gear may be appropriate. Most companies will have an affiliate program, or be part of an affiliate network. Your best bet would be a quick Google: “company + affiliate program”.
Translation: Amazon won’t let you join their affiliate program if your site is involved in anything illegal, deceptive, violent, or hateful. But even if this doesn’t describe your site (and I hope it doesn’t!), keep in mind that sites of an “adult” nature may not be allowed either. Also, even if your site is totally family friendly, if it’s focused on kids it may not be allowed, as Amazon says it won’t accept sites directed toward kids who aren’t teenagers yet.
There are other questions you’ll need to answer before getting started. You’ll need to determine how long you’re willing to wait to see results. Brick Marketing full service monthly affiliate program takes a minimum of three months. Also, some businesses have chosen to use web sites like Google, Yahoo!, Lycos, Ask.com, or a popular site such as Amazon.com as affiliates. These are also great affiliate tools and have helped thousands of businesses increase their traffic. Once again, making sure your ad comes up under all the keywords you want and none that you don’t is absolutely essential to your business’ long-term success and enhancement of its web presence.
Something to not overlook also is Pinterest, on almost all of my popular posts I spend the time to make a Pinterest specific image for them. If you don't know how to use Adobe Photoshop you can use a free online tool like Canva to create images. There are also plenty of WordPress plugins that add pin buttons to your blog as well. There are plenty of ways you can use Pinterest to drive traffic, see more tips on Buffer's blog.
This is a HUGE one! A lot of people register for Amazon Associates at the beginning of their blogging career because they assume it’s just good to “get it out of the way”. Don’t!! *foams at the mouth* I repeat: don’t register until your blog is reasonably established and you’re quite certain someone out there will buy something off of your link. If you don’t net any sales within your first 90 days, your account will get shut down. You’re welcome to apply again, but by then, your fragile ego will be in ruins.
Some very useful information for those starting out. Many would-be affiliate marketers give up after a couple of months; they soon realise it’s not as easy as some report. You have to spend money to make money (in most cases). I use a combination of AdWords, Facebook Ads and the little know Bucksme.com. The latter is a great way to promote discounted products and they offer a free version; it’s a great way to get started without cost.
Hiding content on a webpage or hiding affiliate tracking code in links. Hiding content on a webpage is bad as it is against the guidelines of the mainstream search engines such as Google. Hiding affiliate tracking in a link is an acceptable and widely used practice. If you'd like more information, I wrote an article on why and how I cloak affiliate links.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.