I do this because I want to build a solid reputation and a loyal readership of people who trust me. I’d rather make less money and still have a reader than make lots of money and never see the reader again. For me, this comes not only from my ethics but my belief that in the long term building a good profile and reputation leads to other opportunities for profit.
From a publisher’s perspective, affiliate marketing involves the promotion of a product or service that your audience is likely to purchase. To do this you might create detailed blog posts, infographics, or step-by-step video guides to using it on YouTube. You may choose to host a resource page on your blog that lists all of your favorite products or send an email to your list with your top shopping picks for the week. You might even invest in pay-per-click campaigns to drive visitors to a landing page that includes your affiliate links.
Great article. Great resources. I do find it quite odd that people will reject sellers. As an affiliate marketer and new blogger myself, this is extremely frustrating. Now, I know there could exist a reason for rejection, especially within marketplaces, however, I haven’t the faintest idea why they would off the bat. I have heard it reduces epc’s (earnings per click), but, I don’t get why people care about this other than for some contests internally. Which in my opinion hurts less than refusing essentially free eyeballs on your products.
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
This next one is not exclusive to Amazon, but it’s probably going to give you the biggest bang for your buck with Amazon. That is, showing people what they’re going to get before they get it. Instead of just talking about the product or sharing a little information about it, then posting your affiliate link and leaving it at that, you can give people a much richer preview of their potential experience with a given product.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
Being in Australia, I’m not required to do anything by the law (although I hear talk that there may be changes around this). I don’t disclose every single Amazon link on my photography blog in a direct way but do I have a disclaimer/disclosure page on the blog. When I’m doing a ‘best seller list’ always include a disclaimer on those posts as the whole page is filled with affiliate links. I have also written numerous times on DPS about how the links to Amazon earn us money and help the site to keep growing and be free.
As of March 1st, that standard will be replaced with a new category-by-category system. That means affiliates selling products in certain favored categories will get higher rates, including “digital video games” and “luxury beauty,” while most products see a steep drop-off. Amazon says the changes were made to simplify the system and that most associates will come out ahead, although it’s unclear how to square those predictions with the falling rates.
In addition to merchant-driven programs, there are also dedicated affiliate networks, such as Rakuten, Awin, CJ, and Pepperjam. These programs encompass several different merchants and thousands of products. This gives you access to multiple types of products, without needing to join lots of programs. Even eCommerce giants like eBay and Amazon have their own successful affiliate programs.
Repetition is the key to success. It's probably not too surprising that I make a nice little chunk of change on Swagbucks every month. It's a service I use myself. I mention it in my newsletter regularly. It's also mentioned in 40 posts on my blog at the time of writing this email. FORTY. Whether it's Swagbucks or your favorite whisk, when a reader sees you mention something so naturally over and over again they eventually say, “You know. All this lady does is talk about this magic whisk. I better try it for myself.”
Aside from the obvious advantages of running your own business, being able to work online from anywhere at any time, and having the freedom to choose just how hard you work, there are a few other perks. Affiliates with a strong social following (also known as influencers) can expect to receive freebies from advertisers looking to boost their brand awareness.
Effectively, these advertisers have a couple of choices. They can use an affiliate network that acts as a go-between, connecting the advertiser to affiliate marketers and managing the tracking and payments in exchange for a service fee. Or the advertiser can license affiliate-tracking software to deploy on its own servers or as a cloud-based service.
Note: I think the line where readers will push back probably will vary from blog to blog depending upon their readership. For example here on ProBlogger I get a little more negative feedback from readers on affiliate promotions. I suspect ProBlogger readers are a little more tuned into the issue and suspicious of some of the affiliate marketing that goes on around the web.
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Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
In the case of promoting consumer products, like tools, books, toys and household items, the biggest affiliate network, by far, is Amazon. Amazon Associates affiliate program lets you promote any item that is sold on their platform. Amazon Associates is Amazon’s affiliate marketing program that allows website owners and bloggers to create links and earn referral fees when customers click through and buy products from Amazon. It’s completely free to join and easy to use.
Building connections in your niche is essential. Once you know people posting similar content you can work with them to write guests posts on their blog. This is a great way to get backlinks since you'll be writing the content on their blog. If you have a huge article about the "best kettlebell for beginners" for example you could guest post for people in the health niche with kettlebell exercise tips.
Once you’ve done all the heavy lifting of niche selection, keyword research, and competition analysis, then you can finally start building your site. It’s important not to skip all the steps above. You’d hate to spend months on a site, only to learn that it won’t be profitable at all. All that hard work for nothing. You can read more about why I use WordPress for my Amazon sites.
Same thing as affiliate tracking. A unique ID attached to the links you use to send traffic to the merchant that is specifically for you to track your sales for or referrals to the merchant. Example of a tracking code in a link: merchant.com/?ID=YOURUNIQUEID – You'll find an in-depth article on what affiliate tracking codes are and how to use them here.
Some very useful information for those starting out. Many would-be affiliate marketers give up after a couple of months; they soon realise it’s not as easy as some report. You have to spend money to make money (in most cases). I use a combination of AdWords, Facebook Ads and the little know Bucksme.com. The latter is a great way to promote discounted products and they offer a free version; it’s a great way to get started without cost.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
A two-tier affiliate program allows affiliates to not only earn commissions on their own sales, but to also get a percentage of the commissions (usually much smaller) earned by people they've recruited into the affiliate program (either directly because they knew them or indirectly – meaning someone signed up to be an affiliate by using the first affiliate's link).
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
I'm a newbie having started my research into Affiliate Marketing three days prior to purchasing this eBook! I do not own a Kindle because I prefer to "handle" the books that I read, especially those designed to help me accomplish something (those that I need to to refer to as I accomplish a task). This eBook is one of those books designed to help a newbie like me get started in the field.
This is my first comment on your blog and I am really impressed by the quality of the content! You said that Amazon is famous but it’s complex and I agree with you upon that. As a beginner, I don’t think it’s a good idea to join complex affiliate programs. I recently published an infographic about affiliate marketing sats (https://www.earnyfy.com/affiliate-marketing-stats-2016) amazon was not the list of top affiliate networks used by affiliate marketers. I think Clickbank is good for the beginner. And another I think liked is that telling people that it’s not as easy as it sounds. Most people think making money is really and when they know the truth they call it a scam and give up.
You're going to be doing product reviews and recommendations, so pick a topic that you enjoy and about which you can demonstrate some expertise. Choose a narrow enough niche to be distinctive—for example, bands from your city, left-handed guitarists, music for a certain kind of dancing, authors of a certain religion, books about business, or arts and crafts resources. If you can't stay passionate about the topic, that will show.
A year ago, when I ran an ABestWeb contest for the best definition of affiliate marketing, Chris, who ended up winning the first prize, summarized things both eloquently and beautifully. He defined affiliate marketing as “the art of doing a merchant’s marketing better than they can, and profiting from it.” Many successful affiliates (also known as super affiliates) are truly better experts in what they do that most of the merchants that they promote. Consequently, they can market e-tailers’ products/services in such a way that merchants get incremental business, while they themselves make a good living off the per sale commission they get.
I’ve just got to hear about affiliate marketing and am really a newbie to this matter. The post above was so great and helpful for a person like me. I also took a look at locationrebel which seemed very exciting to me. I wonder if those courses and blueprints are still applicable because as far as I’ve seen, the reviews and testimonials all refer to the year 2013. It was the only reason that hold me back from joining the Locationrebel. I would be very thankful if you help me with this matter.
If you are a music lover, it would be a good idea to promote it over books and even other products. All you need to do is listen to clips of a full album within a short period, say 10 minutes, get a good feel of it without you purchasing it and do a short review. If there is another niche you are passionate about, make sure you get a unique discovery about it. Of course, there are hundreds of thousands of reviews about these products all over the web but you need to make yours more unique to attract people to your site.
You earn commission on anybody’s purchase, except yours, if they use your referral link within 24 hours. One tip here is that you can trade referral links with family members and friends and use their link to make your own purchases and ask them to do the same so there can be sharing of the spoils. This might not be the major way to make money in the affiliate program Amazon runs, but it can help your commission structure.
There are two important links you need to make it easy. The first is the blog posting link which is at the bottom of the posting page of the blog software written as “bookmarklet”. Click on the link while holding down the mouse and drag it up to your Links toolbar on the browser you are using. This makes it possible to use a mouse click to blog a product.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.