Refers to a term often used in affiliate reporting that allows you to see how many unique people have clicked on your affiliate link versus seeing all clicks (Raw Clicks) that have occurred. If a person on their home computer clicks your affiliate link 3 times, then 1 of those clicks would be considered a unique click. What is defined as unique typically resets after 24 hours with most programs. So, if that same person in the above example comes back 6 days later and clicks on your affiliate link 1 more time, they would now account for 4 raw clicks and 2 unique clicks.
Another compelling aspect of affiliate marketing is that it lets you be creative, and provide something genuinely useful to your audience. Since you can use affiliate links pretty much anywhere, you can set up a review site, publish long-form articles, or even produce video content. Since you’re promoting other companies’ products, you don’t even need to worry about actually creating, shipping, and supporting the items yourself.
Hypertext Markup Language (HTML) is the standard markup language for creating web pages and web applications. This step is important to keep your costs down and still get what you want. If you're not familiar with basic HTML and basic concepts about running a website, invest in the time to learn; it will be well worth the outlay in the long run. Even if the site is basically a template for you to use, you're still going to need to know how to insert images, create hyperlinks, and do some text formatting.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
But beyond these specific points, promoting affiliate products on Amazon really involves the same ground rules that apply to affiliate marketing in any form or on any other site or network. That is, know the products you’re promoting, be honest in how you represent those products, and give people enough information to make an informed decision about the product.
Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.
This next one is not exclusive to Amazon, but it’s probably going to give you the biggest bang for your buck with Amazon. That is, showing people what they’re going to get before they get it. Instead of just talking about the product or sharing a little information about it, then posting your affiliate link and leaving it at that, you can give people a much richer preview of their potential experience with a given product.
Okay, so far we’ve talked about some of the key strategies for success as an Amazon affiliate, focused mostly on the positives—the what to dos—along with a few things to avoid. Now let’s talk about a few more things on the negative side of the equation: the practices you need to avoid if you want to grow your affiliate income (and yes, avoid getting in trouble with Amazon).
Before promoting your site, you would want to make sure there is a good amount of content there. You need to write several product reviews with 2-3 in each category created. You might also need to make categories for news, articles, commentary and others about the topic. The more the content on your site, the better. The amazing thing about all this is that as you writing all this, the search engines automatically are getting notified, if you turned the notifications on, mentioned earlier.
It seems nowadays many bloggers are obsessed with this monetization stream, clamouring to find out how they, too, can make money off blogging through affiliate sales. This popularity has led to one very negative consequence: information overload, and not enough answers. After a few email exchanges, I realized some newbies were petrified of asking basic questions… in fear of sounding dumb.
MoreNiche is one of the few affiliate networks that offer free affiliate training and ongoing personal support in this way. Many people who don’t know about our network currently pay out hundreds, if not thousands of pounds on affiliate training courses, seminars and even personal mentors each year. But they only learn the same information we give away for free once you’re working with us!
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
As an online strategy, affiliate marketing is often misunderstood. In the past, it gained a poor reputation for spammy tactics, but modern affiliate marketing is something very different. These days the savviest internet marketer is leveraging affiliate marketing success to turn more potential customers into clients. In this article, we break down exactly what affiliate marketing is and how it can benefit all types of businesses.
Tell your email list about it. If you have an engaged email list, and I hope you do, it will almost always outperform a blog post. You may choose to (sparingly) write a dedicated email about something you love, or just link to it as it fits naturally within your story. Or, add a P.S. to the bottom of your email if you have a special sale or coupon code to share.
Note: I think the line where readers will push back probably will vary from blog to blog depending upon their readership. For example here on ProBlogger I get a little more negative feedback from readers on affiliate promotions. I suspect ProBlogger readers are a little more tuned into the issue and suspicious of some of the affiliate marketing that goes on around the web.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
The term “qualified sale” (or its synonym, “qualified purchase”) is important in the affiliate marketing context because the advertiser (the ecommerce merchant) defines in advance what constitutes a qualified sale. When an affiliate agrees to promote the merchant’s products, that affiliate is accepting the merchant’s definition of a “qualified sale.”
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
Indicate who is the main contact for the account. Select the first bubble, labeled “the payee listed above,” to indicate that you are setting the account up for yourself. Select the second bubble, labeled “someone else…,” if you are setting the account up as a representative of a company. Click “next: your website profile” to finish setting up your Associates account.
Is this because WP is now blocking outside adds on free accounts? WP recent advised users that ads may appear on free accounts. I saw that WP has a plugin just for Amazon posts, but any plugin requires a business account. In looking at the pay-to-play WP account details, it looks like one has to buy the second level account in order to “monetize your website”.
If you are reading this post as an online marketer who may want to become an affiliate, feel free to drop me an email and I’ll be happy to guide you. You will find this video of help, but for an advice tailored to your needs, shoot me an e-mail, and I will be happy to find good matches for your website, PPC campaign, or any other online marketing initiative.
Português: Ganhar Dinheiro com o Programa de Afiliados Amazon, Español: ganar dinero con el programa de afiliados de Amazon, Deutsch: Mit dem Amazon Partnerprogramm Geld verdienen, Русский: зарабатывать деньги с помощью партнерской программы Amazon, Italiano: Guadagnare con il Programma di Affiliazione Amazon, Français: gagner de l'argent grâce au programme Amazon Partenaires, Bahasa Indonesia: Menghasilkan Uang dengan Mengikuti Amazon Affiliate Program, Nederlands: Geld verdienen met het Amazon Affiliate Programma, العربية: ربح الأموال من برنامج المشاركة التسويقية على أمازون
Great post on Amazon Affiliate Marketing with a lot of golden nuggets. I particularly like the advice about starting with a niche that you’re truly interested in, and then only after gaining success in that, then you can delve out into other niches that you may not have as much interest in. This is a great strategy for newbies to gain some success without getting bored, burned out or discouraged early on.
The people that you refer too did not master amazon, they merely mastered the value they offer to visitors. If you are able to engage/connect with visitors, then you got a winner, some people merely have better skills then others, which may include offering high value content, coding/custom skills. Do you agree that these people brought something to the table? If they did not, then visitors would not continue to visit their sites, right? You can put up all the content in the world, you can get all the backlinks you want, but if you can not engage/connect with your visitors, then all is lost. These site most likely did not start off with custom sites; they started off just like everyone else, some rag/tag site. I ran across an affiliate site a few months ago, and the content on his site would just blow your mind, and let me tell you,this guy had affiliate links from all major affiliate networks, his site has so much authority that he is listed right up under amazon, and some actual product manufacturers; how did he do this? He brought solutions, and value to his visitors, he knew what they were looking for, and knows how to engage, and connect with them. If you can not figure out how to blow your visitors mind, then what do you really have to offer? His avg reviews were between 7k-10k words? how about you? 500-1000 words? at the end of the day, which site will google find more impressive, yours, or his, and i assure you, he had far more affiliate links on his site then you have on yours as you could not skip-a-paragraph without seeing affiliate links.
Some merchants will create a specific and custom landing page for an affiliate to send referrals to that contains both the merchant's branding and the referring affiliate's branding. Example – a merchant might create a page on the merchant's website that shows a lead form that contains both the merchant's logo and the specific affiliate's logo on the page. This is referred to as Co-branding. Many times merchants limit Co-Branding opportunities to only being available to Super Affiliates.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.