You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  
I agree with you that the most important thing you can do at the start of your affiliate marketing career is to work out your WHY? Affiliate marketing is actually hard, hard work – especially in the beginning when you have no traffic and no followers. If you can’t figure out why you should be spending hour after hour on this “hobby” then it will never grow into a full-time income producing business. There is lots of great advice here for people getting started and people looking to get extra sales and give their career the extra boost they are searching for. Cheers
Affiliate Marketplaces – ShareASale and ClickBank have thousands of merchants to choose from. It’s nice to login to 1 place and check the performance of multiple affiliates without going to each individual portal on each website. Many programs aren’t part of a marketplace though. I’m a big fan of ShareASale – there are so many companies and industries you can choose from.

The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
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