Curious on affiliate marketing and how can it help build your business? We used to be surprised when the first question from a lot of our future clients is “what is affiliate marketing?” but not anymore. This is something we’re often asked by clients who are familiar with the term but don’t know exactly what it means. Perhaps you’ve heard it suggested as an effective marketing channel but aren’t quite sure what it is. Or you understand the concept of an affiliate marketing program but want to learn more about how it works.
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
Too much too soon. Stick to one website to begin with. Don’t get distracted by shiny new niches. This will only dilute your efforts. It’s absolutely not a waste of time to spend hours on end researching the very best niche for you to enter into. The commission, cookies, product and even the advertiser’s website all have to be excellent. The last thing you want to do is invest money in creating your own site only to send visitors to an advertiser’s site that barely converts a single sale. Would you buy from the advertiser’s site? Question everything before you spend a single penny on building your new site.
Understand that being an affiliate is not ‘selling out.’ By promoting other companies’ products, you’re nothing but a pawn in their marketing schemes, right? While some people assume this, it really isn’t true. In fact, a key characteristic of most successful affiliates is that they provide honest and insightful content to go along with their links. Since you choose what to promote, there’s no need to bend the truth or connect your name to poor-quality products.
Successful affiliate marketing leverages the relationships between these parties to generate revenue. Publishers promote a product or service using their own unique affiliate link and consumers make purchases as a result. Tracking cookie technology is used to record consumer activity so that sales can be attributed back to the publisher. The network and advertiser use the cookie data to quantify results and calculate commission payments.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Affiliate marketing pulls together marketers who want to advertise and publishers, sometimes called influencers, who want to promote products and services and get paid to do so. Publishers place customized links to things they want to promote within their website or social media content. Then, they get a portion of the sales as a thank you for their promotion.
Setting up a free Cloudflare account is a must for any website. It’ll add a performance boost and security with almost 0 effort. One tweak I recommend in Cloudflare is turning your wp-content/uploads directory into a fully cached directory using page rules. This means Cloudflare will serve all images from cache acting as a free CDN plus it's very simple to set up. Once you have the budget you can spring for the $20/m Cloudflare account which will automatically compress your images on the fly.
You earn commission on anybody’s purchase, except yours, if they use your referral link within 24 hours. One tip here is that you can trade referral links with family members and friends and use their link to make your own purchases and ask them to do the same so there can be sharing of the spoils. This might not be the major way to make money in the affiliate program Amazon runs, but it can help your commission structure.
Refers to a term often used in affiliate reporting that allows you to see how many overall clicks have occurred on your affiliate link. Raw clicks show every click that occurs, even if it is the result of the same person clicking an affiliate link 8 times in a day. Raw clicks are often shown in conjunction with Unique Clicks to give an affiliate a fuller picture of affiliate link activity.
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.