when Chris Guthrie posted on here, I actually didn’t know him, if I would have I would have been awed!! 🙂 I have not put any more effort into my Amazon program, so for me nothing has changed, still very low sales and commissions. But there have been so many good tutorials and plugins for WordPress out lately that I am very tempted to have another good go at it, with a different approach this time. Will let you know if I succeed! 😉
The area that really breathes life into the “Is affiliate marketing worth the effort?” question is trial and error. Successful affiliate marketing will take quite a bit of it, and you shouldn’t expect to build your website one day, and be flooded with commissions from sales the next. This is where many people give up on affiliate marketing, and get the wrong impression that just because success isn’t instant, it must not be for them. You’re not going to hit every mark from the get-go, and you’re going to need to look at your statistics to see what’s working and what’s not in terms of attracting audiences and turning their visits into new sales.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Good review, Petra! One tip that I would add is that the Amazon Affiliate program (there’s another keyword repetition for you 😉 tends to work really well around Christmas time — even though Amazon’s commissions are small, people tend to be buying a lot of gifts at the same time, so if you can get them to click through your site you can end up getting credit for a lot of purchases!
Travelpayouts claims that they are the best travel affiliate program and many people agree. Not only do they offer a wide range of travel services, they also work with other travel affiliate programs such as AirBnb and Booking.com, among many others. And with this one, you can earn up to 80 percent commission. The average however for flights is only 1.6 percent and for hotel bookings 6 percent. Its cookie would remain in the system for up to 30 days.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Start by thinking about your audience. What kinds of products or services are they most interested in? Which products or services are you currently using that you would feel comfortable recommending to your readers? You can add links to any affiliate program to your site, but if you want to market them with authenticity, it’s best to stick to companies with which you already have some kind of connection.
2. Of course, nearly all my readers are using WP so I’m biased. But even so, most successful affiliates use WordPress. There are less restrictions in terms of hosting (site speed), design customizations, plugins, cloaking affiliate links, lots of things. I would setup a free wordpress.com site just so you can play with the dashboard and see how you like it. Who knows, you might find a theme you really like (eg. StudioPress) and want to make the transition. I would at least test it out…it’s better to make the transition earlier than later.
You can create a free account on WordPress.com to become familiar with the WordPress dashboard. But when you actually begin designing and building your actual website, you will want to buy domain/hosting and use WordPress.org. Otherwise you will need to do some migrating: https://www.wpbeginner.com/wp-tutorials/how-to-properly-move-your-blog-from-wordpress-com-to-wordpress-org/
Tiptopcat, I am very grateful for your insight and constructive criticism on my niche sites, and I will gladly take them on board. I actually am not too happy with my Mens Wrist Watches site, I too think it’s somewhat all over the place. I am also thinking about revamping my Beach Decor site. But that is a major project for me, so it might take time. Thanks again though for letting me know what I can improve on.