Okay, so far we’ve talked about some of the key strategies for success as an Amazon affiliate, focused mostly on the positives—the what to dos—along with a few things to avoid. Now let’s talk about a few more things on the negative side of the equation: the practices you need to avoid if you want to grow your affiliate income (and yes, avoid getting in trouble with Amazon).
Affiliate marketing has increased in prominence with the internet age. Amazon popularized the practice by creating an affiliate marketing program where websites and bloggers put links to the Amazon page for a product being reviewed or discussed in order to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay for performance marketing program where the act of selling a consumer on a product is outsourced across a potentially vast network.
In the case of promoting consumer products, like tools, books, toys and household items, the biggest affiliate network, by far, is Amazon. Amazon Associates affiliate program lets you promote any item that is sold on their platform. Amazon Associates is Amazon’s affiliate marketing program that allows website owners and bloggers to create links and earn referral fees when customers click through and buy products from Amazon. It’s completely free to join and easy to use.
Another compelling aspect of affiliate marketing is that it lets you be creative, and provide something genuinely useful to your audience. Since you can use affiliate links pretty much anywhere, you can set up a review site, publish long-form articles, or even produce video content. Since you’re promoting other companies’ products, you don’t even need to worry about actually creating, shipping, and supporting the items yourself.
First, Amazon has something that tops all the others. You could call it brand equity, or trust, or name recognition. People know Amazon, and they trust it as a source to buy stuff. In 2017, more people started their product searches on Amazon than anywhere else—49 percent compared to 36 percent for search engines like Google and 15 percent for retailers themselves.
As with your niche, your approach to implementing links will depend on your site’s purpose. Feel free to experiment with different strategies, but always remember that your focus should be on providing value to your audience. If you fail in that task, visitors won’t trust you, click on your links, or return in the future. Make sure you write quality content, therefore, and keep an eye on your conversions to see what’s working (and what’s not).
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
A metric used to show the number of times your affiliate link has generated a predefined conversion compared to the number of times the link has been viewed displayed as a percentage. To find your conversion rate take the amount of sales a link has generated and divide it by the number of impressions the link received and multiple the result by 100 to get your conversion rate percentage. Example – if your link was viewed 100 times and generated 2 sales, then you would take 2 (sales) and divide if by 100 (impressions) to get .02 (result) and multiply that by 100 to get a conversion rate of 2%.
I stumble upon a roadblock signing up as an affiliate for Amazon. On step 3 they ask for a number for verification. They are restricted from making calls to the Phils for verification. I thought of using a Google voice number (US based). Will that help? I don’t want to try until I am sure for fear of getting rejected even before I start. Or what do you suggest? I tried a live chat with Amazon and all the CS said was yeah no call verification for a Philippine number. appreciate your help. Thank you.
my name is jiger kothamdi. iam a second generation Indian Nigerian staying in Nigeria. my origin is Ahmedabad Gujarat. iam married with 2 kids one girl and a boy. i run the family business of pharmaceuticals manufacturing. i have always been interested in integrating current technology in business. my team and i have successfully implemented in house ERP solution for my factory. i love to read books, go for wildlife safari and swim. yes i love dogs.
Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.
Avoid ‘affiliate theft’ at all costs. There are several illegitimate methods of increasing your commissions, which are collectively referred to as ‘affiliate theft’ or ‘commission theft.’ As such, you’ll need to make sure you only use proper, disclosed links at all times. Otherwise, you might end up like the scammer who used affiliate theft to steal $28 million from eBay.
Whitelabeling refers to a merchant allowing an affiliate to sell products under their own brand with no mention of the actual merchant. Visitors to the affiliate's website would likely believe it was the affiliate who was actually selling the items or taking the leads since there is no mention of an outside merchant. This typically occurs by the merchant creating a website branded solely to the affiliate on their own server under their control and allowing the affiliate to “mask” that website as appearing to be a subdomain on the affiliate website. Many times merchants limit Whitelabeling opportunities to only being available to Super Affiliates.
The person who manages an affiliate program for a merchant. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. They also act as the liaison between the affiliate and the merchant. The affiliate manager may work directly for the merchant or be an independent service provider contracted by the merchant to run their affiliate program. Also referred to as an OPM.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂
With the basic terms clarified, let’s get an overview of how you can best get started with building your affiliate marketing business on Amazon. As I said, there are basically two sides of the affiliate marketing equation that you can choose from, you can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.
Amazon Associates is one of the first set of affiliate marketing programs which was launched in 1996. This program has a track record of over 12 years of developing solutions for helping website owners, developers and sellers on Amazon make money by advertising tons of used and new products from amazon.com and its subsidiaries like SmallParts.com and Endless.com.
Jumia Nigeria has attained the height as the leading African online retailing company. In order to achieve its desire of becoming the best in Nigeria, they launched a program for their fans and followers. With its in-depth penetration of the market in Nigeria the opportunity has risen for Nigerians to make money online as an affiliate of Jumia. The earning ability is enormous and anyone is welcome to join and earn good money from it.
Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.