The two main parties involved in the affiliate relationship are the merchant (sometimes also called “advertiser”), and the affiliate (sometimes called “publisher”). There are different ways to run, manage and promote affiliate programs, which involve more parties in the relationship, but the two main participants (without which the existence of the very marketing channel would’ve not been possible) are: (a) the party that has the product (or service), and (b) the party that knows how to sell it.
The person who manages an affiliate program for a merchant. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. They also act as the liaison between the affiliate and the merchant. The affiliate manager may work directly for the merchant or be an independent service provider contracted by the merchant to run their affiliate program. Also referred to as an OPM.
Obviously, around Christmas period, people tend to buy more, therefore, post recommended products before this period to take advantage of sales that will go on on Amazon affiliate marketing. It is better to start creating a seasonal schedule for your blog posts early enough. There are several holidays, so you can plan ahead of them to make more sales and earn your commission.
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.
Well, in my personal experience, affiliate marketing makes up the largest chunk of my blog income. Since getting started back in October, I’ve made a few thousand dollars from affiliate marketing (including $1500 in the first 30 days!). The road to get there wasn’t easy though… affiliate marketing isn’t just about dropping links and hoping people will buy things. There is, in fact, a lot more strategic thinking involved, which brings us to the next major question:
Did you know that Commission Junction is one of the oldest affiliate marketing programs? That means they are a trusted company working with a lot of big brand names. That is a very valuable asset. Don’t think it will be easy, you will have to work hard for it, as Commission Junction standards are high. But it’s all well worth it. Products from these big brands will sell much easier, especially if your audience is already buying them. Working with Commission Junction can be hard work, especially for beginners. But, the brands that Commission Junction provides is why the company is highly recommended regardless. Nothing worthwhile is easy I suppose, even if you’re just starting out.
If you aren’t technically inclined, you can register your domain name at the same site you set up your hosting to make it easier for you. However, if you want to save some money, you can choose a lower-cost provider. This shouldn’t be a big deal using one or two sites but might be a big deal for up to ten or twenty. Domain companies like GoDaddy.com have great domain management tools are very affordable charging less than $10 yearly.
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.