Get specific. Just because a niche may seem very competitive, you can get more specific in any niche and discover gold minds. Let’s go back to the cat blog example. Instead of operating a “cat blog” you may instead have a “Bengal Cat” blog. This is more specific and would have less competition than a cat blog. Word to the wise, never go so specific that you have no one looking for that type of information. Find the right balance.
You can research what affiliate programs are already out there and try to compete with their commission rate. Try to get listed in affiliate marketplaces like ShareASale or CJ. I don’t have experience actually running an affiliate program but I personally look for good commissions and a company with a solid reputation with products that can actually help my readers. Make a list of relevant websites/influences that fall within that criteria and reach out to them about your affiliate program. I know it’s broad advice but that’s why I see other companies do – they often have affiliate managers that are constantly working on business development.
Yes, affiliate marketing can make you rich. However, most affiliate marketers fails because of one of three reasons: persistence, quality, and ushering. Affiliate marketing can be highly lucrative if done correctly. And the correct way is providing valuable content and information to those you are marketing to. Let’s take a deeper look at what affiliate marketing is and how you can be successful doing it.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Once you’re financially stable, I hope you start giving back. It feels good and people like the idea of supporting a good cause (they will be more likely to click your affiliate link in your disclaimer). This also means you don’t have to use as many links in your content and risk getting a penalized. Last year I donated $3,000 to Red Cross At Hurricane Harvey.
(Also, did you notice Michelle said you don’t even need to HAVE a blog to be a successful affiliate marketer?! I thought that part was pretty interesting. Meaning affiliate marketing would be a great side income option for anyone who was willing to learn to do it and put the effort into a social media account – like Facebook, Twitter or Instagram.)
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners.
To become involved in affiliate marketing you should join a program – try ClickBank to begin with if you are new to affiliate marketing – then advertise products on your website or blog including your affiliate reference in the sales link. Your affiliate program explains how to do this, and most will provide graphics and promotional material to help you sell.
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
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