The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
Always disclose your affiliate relationship. Most visitors will probably understand that graphic ad will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
The amount of money you can make can depend greatly of you budget. If you have a small budget and you don´t have a lot of money, then you have to start with free marketing methods like article writing, blogging, forum marketing and such. It takes a lot more effort ant time to have success with these methods. But they are very effective if you keep writing articles and participate in forums. You can make $100 a day within just a few months just with article marketing.