“From the beginning, our new company, AA Global Printing, has provided a superior global service, backed by a solid operations team. What we didn’t have were marketing resources to support the growth of our client base and to build a strong online presence. Fortunately, Brick Marketing has given us a structured website development process/solution and a cost effective “answer” to creating a viable web presence. Moreover, our account rep has been a professional and knowledgeable resource at every turn. Thanks to Nick Stamoulis and the Brick Marketing team, AA Global Printing is marketing with all the right tools ranging from SEO, strong content, a weekly blog, and easy site navigation for our visitors.”
A year ago, when I ran an ABestWeb contest for the best definition of affiliate marketing, Chris, who ended up winning the first prize, summarized things both eloquently and beautifully. He defined affiliate marketing as “the art of doing a merchant’s marketing better than they can, and profiting from it.” Many successful affiliates (also known as super affiliates) are truly better experts in what they do that most of the merchants that they promote. Consequently, they can market e-tailers’ products/services in such a way that merchants get incremental business, while they themselves make a good living off the per sale commission they get.
I’ve read a lot of horror stories where Amazon has randomly closed people’s accounts for different reasons. Fair enough – many of these are due to breaches of their terms and conditions (e.g. failing to properly disclose links, not using the appropriate images and links provided in the affiliate dashboard, buying from one’s own affiliate links, etc.) but yes, if you fail to comply by their rules, you’re at risk of being shut down (and losing all the commission you’ve racked up). SO, don’t be a dummy, read the terms and conditions thoroughly and make sure you’re not breaching them.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Most of the traffic for your affiliate website will come from product related searches, and product reviews. Generally, these will be more long-tail terms such as, “Blendtec 570 vs Vitamix 5300”, or “greenworks mower vs black and decker”. The traffic coming from keywords like these will be very targeted, as the searcher has the intention to purchase something.
It is important for you to learn some basic HTML as well as basic concepts pertaining to running a website. It’s not really tedious to understand and within a short period, you will have a grasp of it. Relying on purchased software might backfire because it might not give you what you really need and when things go wrong you will end up spending more than you ought to. Take time to learn these things and you won’t regret it.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
So whenever you mention a product or a brand, add outbound links to where people can find them. Language is important to, the difference in conversions between the phrases “click here” and “buy here” is 60% in the latter’s favour. You can also compare prices adding in similar products at a range of price points, to cater for readers’ of all budgets.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.