This next one is not exclusive to Amazon, but it’s probably going to give you the biggest bang for your buck with Amazon. That is, showing people what they’re going to get before they get it. Instead of just talking about the product or sharing a little information about it, then posting your affiliate link and leaving it at that, you can give people a much richer preview of their potential experience with a given product.
Thanks for reading, Charmaine! I’m not sure about Hong Kong-specific affiliate programs, but what I would say is that most retailers do have an affiliate program in place, so if there’s a particular HK brand or company you use a lot, Google their name + affiliate program to see if they have one. Besides that, the ones I suggested are open to you regardless of where you’re from!
However, one day I had a reader offer to write a book review for me. I knew the reader so I was confident the review would be OK to publish. As with all my reviews, it had an affiliate link to Amazon in it. I was a little skeptical about whether the review would convert. I thought my readers might not respond as well to a stranger’s review of the book. I was wrong.
Companies have to decide whether their price points give them enough profit margin to also pay an affiliate for his or her sales. If a company doesn't have enough profit margin to pay an affiliate, then affiliate marketing won't be a financially viable option. Companies also have to consider the risk of an affiliate marketer misrepresenting the company. For example, an affiliate marketer might mistakenly claim that a particular lotion will make your wrinkles go away in two weeks, but in reality, the actual lotion product makes no such claim. An affiliate marketer could potentially cause problems for a company with such untested statements. Some affiliate marketers will say anything to make a sale, so companies need to weed these people out.
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
One thing you should strongly consider is promoting digital information products. These products are attractive for two reasons. First, they have higher conversion rates because the customers can get instant access and instant gratification when they purchase. Second, they typically offer much higher commission rates than physical products -- which means more profits for you.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy. By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking. In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.
The term “qualified sale” (or its synonym, “qualified purchase”) is important in the affiliate marketing context because the advertiser (the ecommerce merchant) defines in advance what constitutes a qualified sale. When an affiliate agrees to promote the merchant’s products, that affiliate is accepting the merchant’s definition of a “qualified sale.”
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
And of course I had an adorable picture of a puppy as the image. I also only targeted people over the age of 25 who live in the United States that own a dog and also “like” an animal shelter (I chose about 50 different shelters to target). And that’s how I got 25,000 followers at under 1 cent per like. Those 25,000 people can be marketed to over and over and over again with my Amazon Associates affiliate program link.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
You’ll also have a better understanding of your target audience’s needs and desires. This is essential since it helps you build trust with your visitors. If they feel like they can rely on your judgment and recommendations, they’ll be more likely to click on your links and make purchases based on your suggestions. Therefore, the best niche will have plenty of potential consumers and will be something you can create knowledgeable and trustworthy content about.
Affiliate marketing also gives you the freedom to choose what you promote. In other words, it offers you the luxury of being picky. Not only do you get to decide precisely which programs to work with, but in most cases, you’ll even select the individual products and services you want to promote. As such, you always have full control over what’s featured on your site.
Pretty Link will help to cloak your links, so they look less spammy. For instance, if you have a link that looks like “amazon.com/product-one/76/dprertet4454354rwefsrer43545”, people are less likely to click on it. With this plugin you can transform that link into something like “yoursite.com/go/product-one”. This plugin also provides data and tracking information.
Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.