People often make the mistake of thinking that they need to go big or go home. The truth is that you need to be good at whatever you choose to do and niche markets make it easier for you to focus and hone your skills. Don’t try to tackle all of sporting equipment, for instance. Focus instead on the one or two sports about which you are passionate. In short, pick a niche and develop a deep knowledge about it.


Thank you – Danke! Yes, it takes a lot of hard work and patience to be successful. You need to put in all the ground work to get your site on page 1 of Google for your keywords to get a fair amount of visitors. Once you are there, you can earn a regular stream of income. But you also have to keep at it, don’t relax for too long, because Google might just take you off page 1 again, and then you are back to square one.

Start by thinking about your audience. What kinds of products or services are they most interested in? Which products or services are you currently using that you would feel comfortable recommending to your readers? You can add links to any affiliate program to your site, but if you want to market them with authenticity, it’s best to stick to companies with which you already have some kind of connection.
2. Of course, nearly all my readers are using WP so I’m biased. But even so, most successful affiliates use WordPress. There are less restrictions in terms of hosting (site speed), design customizations, plugins, cloaking affiliate links, lots of things. I would setup a free wordpress.com site just so you can play with the dashboard and see how you like it. Who knows, you might find a theme you really like (eg. StudioPress) and want to make the transition. I would at least test it out…it’s better to make the transition earlier than later.

Always disclose your affiliate relationship. Most visitors will probably understand that graphic ad will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
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