You can research what affiliate programs are already out there and try to compete with their commission rate. Try to get listed in affiliate marketplaces like ShareASale or CJ. I don’t have experience actually running an affiliate program but I personally look for good commissions and a company with a solid reputation with products that can actually help my readers. Make a list of relevant websites/influences that fall within that criteria and reach out to them about your affiliate program. I know it’s broad advice but that’s why I see other companies do – they often have affiliate managers that are constantly working on business development.
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Next, you’ll want to target that audience and figure out what type of information they are searching for in the search engines. In order to attract the audiences most likely to be interested in your information and buy the products you’re marketing, you’ll want to entice and interest them, and figure out what type of content is best for doing just that. The single best method of attracting highly targeted and ready-to-buy visitors to your website is using the C–>T–>P–>M strategy I outline here.
Affiliate marketing is most profitable if you generate your own emailing list using an autoresponder. This involves some initial expenditure, but the rewards of creating a list can make the work well worthwhile. By communicating with your list and providing useful information on your niche you can gain their trust. List members will then be more likely to listen when you recommend certain products to them.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.