When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing. 
If you want to make real money with affiliate marketing, then set aside the idea that it is a get-rich-quick scheme. Affiliate marketing will only lead to immediate riches if you cheat and that, eventually, can lead to fines or jail time. If you want to make money at affiliate marketing and sustain that income over the years, then you have to do it right and that takes time.
you can advertise via links & banners, widgets and even a so-called “a-store” which is a complete store you can develop to sell products. Have a look at the store I built for my Beach Decor website: Beach Decor Amazon Store You can either integrate the store into your website or you have a stand alone store. Their widgets are great, you can choose between many different ones to suit your site. I personally like the Carousel Widget very much (again, some samples on another site of mine: Mens Casio Watches)
While affiliate marketing does take a lot of effort, the basic skills required are really simple to catch on to, and by learning them, you could start earning real money in a fairly short period of time. If you find a product niche you’re passionate about, you could even earn money by simply expressing your genuine love for a product you believe in, and feel good knowing you’re sharing your experience with others who will love the product as well.
SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic
Jason – so happy to hear the tutorial is helping! Affiliate marketing was a huge break for me and I’m sure it can be for your son too. Whatever products/services he ends up selling, just make sure he is excited about the industry he is – it takes a long of time creating content and it will keep him motivated especially when he gets his first sales.
In the past, every affiliate marketing program was a good one. Today, there are a lot of scams and schemes being touted as affiliate marketing. Many times you can make money with these risky programs, but they make it hard by taking large percentages, paying small commissions, and asking for an investment upfront. Ironically, the best affiliate programs that are most likely to make you wealthy are the programs that don’t claim to be able to make you rich.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
A2 Hosting + HostGator – these affiliates let you create custom coupon codes which is a huge bonus if you’re doing YouTube videos. Tyler’s Moore’s video on how to make a WordPress site has 4.5M+ views and he refers people to HostGator using his coupon code. This means he gets credited for the sale if they use the code (even if they don’t click his affiliate link). If you’re doing YouTube videos, coupon codes can result in a lot more sales than dropping links in video descriptions and hoping people click on it. He’s made a fortune.

The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
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