I’m actually going through setting up a few different sites that are only going to be monetized with Amazon. There are certain benefits to Amazon such as a well-known website and added items on purchases and then there are negatives as well such as low commission and short cookie span. I definitely think you have to choose higher priced items if you want to make decent money from Amazon.
Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Affiliate Marketplaces – ShareASale and ClickBank have thousands of merchants to choose from. It’s nice to login to 1 place and check the performance of multiple affiliates without going to each individual portal on each website. Many programs aren’t part of a marketplace though. I’m a big fan of ShareASale – there are so many companies and industries you can choose from.
In August of 2011, I started my personal finance blog with the hopes of teaching people how to save money after reading a magazine that featured a personal finance website in one of their articles. Due to that website, I became extremely interested in personal finance blogs, and my interest in blogging just grew from there. Before August of 2011, I didn’t even know that blogs existed. I didn’t know what they were, I didn’t know that they could make money, or anything like that.
I would like to say thank you for the information you packed into this article. I myself am working toward becoming a successful marketer, and I definitely can say that it is hard work. I like the part of this article talking about sales funnels, I myself am still having some troubles grasping the concept, but I will get it eventually. Great article, thanks again,
Get specific. Just because a niche may seem very competitive, you can get more specific in any niche and discover gold minds. Let’s go back to the cat blog example. Instead of operating a “cat blog” you may instead have a “Bengal Cat” blog. This is more specific and would have less competition than a cat blog. Word to the wise, never go so specific that you have no one looking for that type of information. Find the right balance.
Target 1-2 Keywords Per Article – until you can successfully rank for 1 keyword for an article, don’t try targeting 2. Once you get the hang of it and are ready to write an article around 2, choose a secondary keyword that is a synonym of your primary keyword. An example would be “Slow WordPress Site” and “Why Is WordPress Slow.” Then craft your article title/SEO title/meta description to mention individual words of each – while making them read nicely.